Amrietaa Ray

Brand Manager @Zee Entertainment Enterprises Limited

Kolkata, IN

Planning and execution of 360-degree campaigns across On-Air, BTL, Social Media and PR• Initiation and execution of the GTM plan for new shows - Mining the right consumer insight, communication pitch, creative brief and evaluating the output from advertising agencies.• Creating revenue maximization solutions for the channel through branded content, in-show integrations & innovative promotional elements.• Planning and coordinating the channel’s overall Digital & PR strategy. Creating unique opportunities for promoting shows & characters to drive brand affinity.• Coordinating with the consumer insights, analytics (research) and programming teams for achieving the launch targets, maintaining the product health and fortification of existing shows and monitoring ratings, consumer profile, consumer perceptions which leads to campaign planning for story highpoints.• Identifying and executing business-building initiatives needed to accomplish short and long-term goals of the brand’s portfolio.

Indian Institute Of Social Welfare and Business Management

PGDM, Integrated Marketing Communication Management

Presidency University, Kolkata

Bachelor of Arts - BA, Sociology

Presidency College

Bachelor of Arts (B.A.), Sociology

Auxilium Convent

ICSE and ISC, Humanities/Humanistic Studies