Amrita Goswami Roy

Project Manager

Role: Project Manager at Envigo Ltd
Location: Gurugram, HR, IN
LinkedIn followers: 500 followers

General Business & ManagementView LinkedIn profile

About Amrita Goswami Roy

To be associated with a progressive Organization that gives me a scope to utilize my…

Experience

Project Manager
Envigo Ltd
Jun 2021 — Present · Gurugram, IN
Core Responsibilities:1. Project Planning & StrategyConduct keyword research and competitive analysis.Define on-page, off-page, and technical SEO strategies.Align SEO efforts with content, social media, and paid marketing campaigns.Establish timelines, deliverables, and KPIs for each project.2. On-Page SEO ManagementEnsure proper site architecture, URL structures, and internal linking.Oversee optimization of metadata (titles, descriptions, headings).Collaborate with content teams for SEO-friendly blogs, landing pages, and product descriptions.Implement schema markup where required.3. Technical SEO OversightCoordinate with developers for website speed, mobile optimization, crawlability, and indexation.Fix errors such as broken links, duplicate content, and site migration issues.Monitor Core Web Vitals and implement improvements.Ensure compliance with Google algorithm updates.4. Off-Page SEO & Link BuildingDesign white-hat link building campaigns.Manage outreach for guest posts, PR mentions, and influencer collaborations.Track backlink profiles and disavow harmful links.5. Analytics & ReportingBuild automated SEO dashboards (Looker Studio, Power BI, Tableau, etc.).Track organic performance on a daily/weekly/monthly basis.Provide actionable insights and recommendations.Prepare client-ready reports with a clear focus on ROI.6. Team & Resource ManagementAssign and supervise SEO specialists, content writers, and interns.Provide guidance and training on SEO best practices.Coordinate with cross-functional teams (tech, design, marketing).Ensure proper resource allocation and workload balancing.7. Process ImprovementStandardize SEO processes and documentation.Keep the team updated with the latest SEO trends and Google updates.Conduct regular audits to refine strategy and ensure quality delivery.

Education

The ICFAI University, Tripura
Masters of Computer Application (MCA), Higher studies in Computer Application
2010 — 2013
Holy Cross School Agartala
12, Science
1993 — 2007
The ICFAI University, Tripura
Bachelor of Computer Application, Computer Programming
2007 — 2010

Contact information

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Work email
•••••@envigo.co.uk
Personal email
•••••@•••••.com
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Current company

Envigo Ltd

Advertising Services · 160 employees · Founded 2007 · London, United Kingdom

Most brands invest in digital marketing without a clear line between that investment and growth. Channels operate in silos. Reporting measures activity. Search strategies were built before AI changed how buyers find answers. Envigo builds the foundations most brands are missing. We work across organic search, AI search visibility, content strategy, and paid media, helping marketing teams create systems that generate demand, not just traffic. Our clients span B2B, B2C, and D2C across travel, finance, professional services, SaaS, and enterprise technology. They engage us when digital needs to do serious commercial work. We operate from London and Gurgaon, serving UK, international, and India-based businesses.

envigo.co.uk

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