Amrita Asrani

About Amrita Asrani

What got us here, won\'t get us there!\" I firmly believe in this maxim & that\'s why I have transitioned my 20 years of FMCG Marketing, Strategy & Innovation experience to become a New-Age Business Leader re-inventing the CPG Model through Mass Personalization via Digital Transformation, CRM & e-Commerce • My areas of passion & expertise include FMCG Health & Wellness, D2C Business Strategy & Innovation, Data-Driven Marketing, Purpose-Led Brand Building, Creating Digital Ecosystems through Strategic & Sustainable Partnerships, Circular Fashion & Recommerce• Strategic ConsumerTech P&L Leader creating relevance for large Consumer Brands by driving the next growth wave through business diversification & agility• Identified as ‘Young Leadership Talent’ for designing ITC\'s Health & Wellness Strategy across FMCG Portfolios in Foods & Beverages, Personal Care, Wellness & Nutrition • Designed ‘The New Foods\' Strategic Roadmap for 1.17 BN$ ITC Foods Portfolio as Next Growth Engine across all categories through agile innovation & start-up mentality• ‘Integrating Start-up Ecosystems within Brand Building Model’ to create New FMCG Categories- Championed investments in FoodTech, HealthTech & Fashion-Tech companies, Unique Product Delivery Formats, Precision Agriculture for Natural/ Ayurvedic Ingredients, Processing Innovations to make F&B Healthy, Tasty, Fun, On-The-Go & Sustainable• Recognized by World Marketing Congress in India’s 2016 List of ‘100 Most Influential Marketing Leaders’ for ‘Proactive Wellness Approach’ to Consumer Brands • Set-up strategic Innovation & NPD Teams in India & Middle East for consumerization of ‘Wellness & Nutrition’ categories for Iconic Global Consumer Brands-Centrum & Caltrate valued at 1.8 BN$ • 3X growth in Saudi Arabia & 2X growth across Middle East/ GCC for World’s No. 1 Nutrition Brand- ‘Centrum’• Global Brand Architecture of World’s No. 1 Calcium Brand ‘Caltrate’ valued at 600 MM$- Recognized to be part of \'Caltrate Global Innovation & Strategy Group\', chosen across 57 countries•Recognized as a Global Health & Wellness Influencer across Public Health & Nutrition Experts, Medical Researchers, Policy Makers, Agri-Biodiversity Specialists, Entrepreneurs, Food & Health Tech Innovators & Sustainability Experts shaping Strategic Growth Pillars • Being Gold Medalist in Advertising, 1st Class MBA-Marketing, I am a catalyst for Digital Native FMCG Brand Building by infusing ‘Health, Wellness & Sustainability’

Experience

1. Chief Marketing Officer

   Amway

   Sep 2024 — Present · Gurugram, IN

   Driving consumerization of Health, Wellness & Sustainability through the power of Community

Education

• Welingkar Institute of Management

  PGDBM, Marketing

  2004 — 2006

• K C College, Mumbai

  Bachelor of Mass Media (BMM), Advertising

  2000 — 2003

Skills

• Marketing
• Sales
• Brand Activation
• Advertising
• Market Planning
• Integrated Marketing
• Fmcg
• Pharmaceutical Sales
• Competitive Analysis
• Brand Architecture Development
• Pharmaceutical Industry
• Talent Management
• Consumer Insight Generation
• Leadership
• Market Research
• Product Launch
• Segmentation
• Strategic Brand Positioning
• Team Management
• Marketing Management
• Market Analysis
• Marketing & Business Strategy-Consumer Health
• Sales Effectiveness
• Consumer Healthcare
• Hospital Sales
• Trade Marketing
• Strategic Planning
• Management
• Training
• Product Development
• Customer Insight
• Brand Management
• Marketing Strategy
• Business Strategy
• Consumer Marketing
• Fmcg
• Strategy
• Brand Architecture Development
• Marketing Communications