Amrit B.
Strategy @ Sony | Ex-Disney Star | FMS Delhi | VJTI
- Role
- Senior Manager - Strategy Hindi Movies Network (Sony Max) at Sony Pictures Networks India
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Amrit B.
With over 11 years spanning across entertainment, education and IT, I specialize in business strategy, content strategy, and programming. I focus on breaking complex problems down to first principles—audience behavior, incentives, and competitive dynamics, and turning them into actionable strategies.At Sony Pictures Networks, I lead strategic planning across programming and acquisition strategy, driving performance and long-term value. Previously at Disney Star, I helped launch and position channels such as Star Gold Romance and Star Gold 2, covering content, acquisition and operations.I’m particularly interested in problems where content, incentives, and audience behavior intersect, and where structured thinking produces better outcomes.
Experience
Senior Manager - Strategy Hindi Movies Network (Sony Max)
Dec 2023 — Present · Mumbai, IN
Film AcquisitionsProgramming Strategy & PresentationData Analysis & Consumer InsightsSony MAX | Sony MAX 1 | Sony MAX 2 | Sony WAH
Education
Veermata Jijabai Technological Institute (VJTI)
Bachelor of Technology - BTech, Civil Engineering
2008 — 2012
Faculty of Management Studies - University of Delhi
Master of Business Administration - MBA
2015 — 2017
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