Amrisha Singh

About Amrisha Singh

Hi, I’m Amrisha Singh — a creative designer and visual brand custodian who builds seamless, high-impact visual ecosystems across product, marketing, campaigns and events.At Tide Business India, I lead the full visual design pipeline: from concept and custom illustrations to CRM campaigns, in-app UI/UX improvements, landing pages (e.g. Tide Rewards Pass, NCMC launch), web/app banners, social creatives, event signage, and print collateral. I collaborate closely with product, marketing, analytics, event, and operations teams to connect visual storytelling with user flow, conversion goals and brand consistency.Previously, as Creative Designer at Nat Habit, I handled brand identity, packaging design, ad campaign ideation and execution, e-commerce visuals (Amazon, Flipkart, Myntra, Nykaa), social media creatives, and event marketing material — all with a strong visual-storytelling and brand-coherence mindset.As a freelance designer, I’ve worked on visual identity systems, bespoke brand illustrations, and campaign-based collateral for lifestyle and wellness brands. My freelance projects sharpened my ability to translate brand strategy into memorable, usable visuals across channels.Earlier internships in graphic design and visual communication taught me how to move fast, respond to feedback, and deliver visual solutions in tight timelines and real-world constraints.My design philosophy centres on purposeful visuals: I believe good design isn’t just “pretty,” it’s intentional, testable and adaptable. I run A/B tests on visual variants, refine landing-page UX/UI based on data and feedback, and constantly iterate the visual branding to suit the product, the campaign and the user context.

Experience

1. Visual Designer

   Tide

   Mar 2025 — Present · Gurugram, IN

   Own the full visual creative pipeline for Tide Delhi, India: from ideation and sketches to custom illustrations, prototyping, stakeholder alignment, production and final delivery across all channels.Design digital campaign assets (CRM emails, web/app banners, social media creatives), landing pages, in-app UI/UX improvements, print collateral (event brochures, standees, signage), and event graphics (stage backdrops, communication materials).Translate and localize Tide’s global fintech brand identity into a uniquely Indian visual language — balancing brand consistency with cultural resonance and device-specific constraints.Lead UX-informed landing page redesigns for Tide Rewards and NCMC product launches, defining user flows, content hierarchy, responsive layouts, and CTA strategy.Set up and run A/B tests on visual variants (hero illustrations, CTA layout, banner designs) to drive engagement, conversion and user satisfaction.Serve as a visual liaison between product, analytics, marketing, events and operations teams — ensuring visual consistency, usability, timely delivery and stakeholder satisfaction.Refine visual branding and UI/UX iteratively based on performance data, user feedback and campaign/product goals.

Education

• National Institute of Fashion Technology India

  B.des, Accessory design

  2019 — 2023