Amrish Parekh
- Role
- Product Marketing at Amazon Game Studios
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About Amrish Parekh
15 years of experience in product marketing and development in IP driven industries…
Experience
Product Marketing
Nov 2020 — Present
Go-to-market lead on Blue Protocol. Former Product Marketing Lead on Lost Ark, Amazon Games first free-to-play 3rd party published title. Executed and planned global go-to-market campaign for Lost Ark with key cross-functional business stakeholders across Community, Social, Content Creators (influencers), PR, Production (internal and Korea based developer), Product, Creative, Growth, and Finance - Defined the marketing materials to build go-to-market campaign, including: campaign strategy and roadmap, product positioning, target audiences, creative platform, unique selling propositions, key messaging, and creative guidelines - Cross functional leader that managed the tactical team with mentorship and influence to drive best-in-class execution across various channels and creative - Effectively organized tactics and execution using Jira and Confluence to ensure teams were organized, aligned and moving together with the same strategic vision - Partnered closely with Creative Director to own look and feel across all brand creative including gameplay trailers, website, copy/messaging and performance marketing creative. Accomplishments- Product Marketing lead for Lost Ark, Amazon Games first free-to-play 3rd party published title achieving 2nd highest peak CCU record on Steam with 1.3M CCU at launch with 6 Billion minutes watched on Twitch - Built go-to-market campaign and content strategy with the following key beats: Announce at Summer Game Fest paired with an Alpha, Closed Beta in November, Launch Date revealed at The - Game Awards in December, and Launch in February 2022- Key stakeholder in over 25 trailers and gameplay videos that were produced for Lost Arks GTM by providing initial briefs, feedback and approvals- Partnered with Executive leadership to build capabilities, and best practices for operating a campaign post-launch and into live operations
Skills
- Mobile Applications
- Brand Management
- Digital Strategy
- Product Management
- Digital Media
- E-Commerce
- Digital Marketing
- Product Development
- Advertising
- Sem
- Creative Direction
- Social Media
- Mobile Internet
- Mobile Devices
- Marketing
- SEO
- Google Analytics
- Video Games
- Omniture
- Product Marketing
- Mobile Marketing
- Strategy
- Online Marketing
- New Media
- Content Strategy
- User Experience
- Brand Development
- Management
- Online Advertising
- Analytics
- Web Project Management
- Web Analytics
- Social Media Marketing
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