Amresh Choudhary
General Manager - Revenue Management & Marketing Automation @Air India Limited
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WORK HISTORY
General Manager - Revenue Management & Marketing Automation @Air India Limited
Heading a team of 150+ professionals, handling core Revenue Management functions like Inventory, Pricing, Route Analysis, Industry Affairs, Ancillary Revenue, Groups business, e-commerce and Res-auto functions for Air India.\\\\nKey responsibilities includes, figuring out how all the above said units work in coordinated manner to implement the corporate plan, execute it and oversee the operation, in accordance with airlines overarching strategy to achieve budgeted targets of both Pax & Ancillary revenues.\\\\n1. Work closely with other department heads on the implementation of strategic business and operational plans, projects, programs and systems.\\\\n2. Spearhead and guide Inventory, Pricing & Route/Flight Analyst teams, in analysing historical data, booking patterns & market trends and formulate action plan based on seasonality and current competitor/industry practices and formulate revenue optimisation strategies.\\\\n3. Managing all aspects of revenue, including maintaining a strong internal control structure and its alignment with business objectives.\\\\n4. Evaluate performance of distribution channels - Direct sale through CBO/APT, website, Mobile App, OTAs, TMCs, Tour Operators, Consolidators, FIT agents, GSA etc and decide on various incentive strategies to boost revenue.\\\\n5. Responsible for assessing, analysing the business strategies through active overall daily, weekly and monthly performance and develop MIS/KPI reports & BI dashboards for Top management.\\\\n6. Regular coordination with various stakeholders i.e Network Planning, IOCC, Ground Operations, Hub Control, Traffic Services and Marketing to plan and execute Sales promotions, overbooking control, pax re-accommodation etc.\\\\n7. Work with IT team in setting up advanced technology systems for Revenue enhancement like – Group Module, Website development, PSS, Revenue Integrity, Joint Venture etc. also managed multiple strategic and tactical projects like Ancillary Revenue tools, Group tool, revamping of website etc.\\\\n\\\\n\\\\n
EDUCATION
Hotel Management- Institute of Hotel Management, Lucknow
Hotel Management, Hospitality
MBA - Amity University, Lucknow
Master of Business Administration (MBA), Specialisation (MARKETING)
Lucknow Christian College
XII, science
ABOUT AMRESH CHOUDHARY
MBA (Major in Marketing)- 3 Yrs Diploma in Hotel Management, Catering and Nutrition- Executive Development programmes & Certifications from - IIM (Kolkata), ISB (Hyderabad)- IATA Certified Courses in Marketing, Ancillary Revenue, and Cargo- Over 25 years of versatile & enriching experience in Aviation & Hospitality, the core service-centric industries, with corporate-like Air India & Indian Airlines (The National carrier of India), Taj Group of Hotels, Clarks Group of Hotels & Chandigarh Industrial & Tourism Dev. Corp.(CITCO). Taj Group of Hotels, Clarks Group of Hotels, Chandigarh Industrial & Tourism Dev. Corp.(CITCO) Indian Airlines Air India - Held assignments in responsible capacities like General Manager (Revenue Management), General Manager (Marketing), Country Manager (Oman/ Iran/Singapore /Bangladesh), Regional Sales Manager-(North India), Station/Airport Manager in airline & F&B, Banquet Manager in hospitality. International assignments held at – Oman, Singapore & Bangladesh. Exposure of US, Canada, UK, Europe, Asia Pacific, Far East Asia, SAARC, Saudia & Gulf markets. A strong Communicator with excellent presentation, analytical, negotiation & inter-personal skills and abilities in forging business relationships. Proficient in formulating innovative market driven strategies with focus on Business Development to enhance Revenues & Market Share. Specialise in Revenue Management, Marketing & Distribution strategies for both Pax & Cargo. Business Development of both Pax & Cargo through agency and corporate network New Product Development & Management of Joint Venture products for mutual benefits with associated industries like e-portals, Hotels, Card companies, Tourism development organizations etc All aspects of Airlines Operations All aspects of Hotels F&B Service and operations. Interests - Aviation, Hospitality & Tourism
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