Amrendra Kumar Singh
Growth Marketing | Brand Management | Campaign Manager | Digital Media Marketing | Customer Lifecycle Management | Competitive Analysis | E-commerce Marketing | Project Management | Pay-Per-Click (PPC)| CRM |
- Role
- Growth Manager - User at HT Digital Streams
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Amrendra Kumar Singh
As an MBA-holder and Growth Manager at Hindustan Times Digital Streams (HTDS), I specialize in driving revenue and subscriber growth by strategically combining product-led growth, performance marketing, and subscription expertise. I have a proven track record of optimizing retention, increasing ARPU, and expanding active user bases across major brands like Mint, Hindustan Times, and LiveHindustan, contributing significantly to annual revenue. My approach involves data-driven cohort strategies, innovative monetization experiments, and automation to unlock new growth opportunities. Previously, as a YouTube Manager at Physics Wallah, I successfully scaled new verticals, boosting subscribers and engagement through targeted SEO and content strategies. I\'m passionate about leveraging data and technology to achieve measurable business outcomes.
Experience
Growth Manager - User
Jul 2024 — Present · Delhi, IN
Driving Growth & Retention at Scale | Mint | Hindustan Times | Live HindustanExperienced growth and retention leader with a strong track record of combining product-led growth, performance marketing, and subscription strategy to deliver both user engagement and revenue across leading digital media brands — Mint (50M+), Hindustan Times (20M+), and Live Hindustan (16M+).• Revenue Leadership: Spearheaded end-to-end renewal and retention strategy, contributing over ₹8Cr in annual recurring revenue. Consistently met and exceeded daily renewal targets across brands.• ARPU Growth & Campaign Execution: Delivered high-performing lifecycle campaigns across WhatsApp, in-app, push, and email — resulting in ARPU increases.• Subscriber Growth: Drove double-digit gains in active subscriber base through cohort-driven lifecycle marketing.• Product-Led Engagement: Partnered closely with product teams to launch freemium features, behavioral nudges, and gated content tailored to user behavior (e.g, stock trackers, night readers).• Scalable Automation: Rolled out WhatsApp automation and modular push strategies, boosting CTRs by 20%+ and enabling personalized, scalable communication at scale.• Monetization Strategy: Led dynamic pricing and bundling experiments to unlock revenue from under-monetized, regional, and non-metro user segments.
Education
Delhi University
Bachelor of Arts - BA
Jamia Hamdard
Master of Business Administration - MBA
2021 — 2023
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.