Ayad
Director of Regulatory Affairs @Creative Energy
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WORK HISTORY
Director of Regulatory Affairs @Creative Energy
Vancouver, BC, CA
Lead the development and execution of regulatory strategy, including rate applications, CPCN approvals, and long-term resource planning. • Oversee all regulatory filings and compliance, ensuring alignment with business objectives and stakeholder expectations. • Act as the primary liaison with the BC Utilities Commission, managing relationships and regulatory risk. • Drive cross-functional collaboration across engineering, finance, operations, and legal to deliver timely, integrated filings. • Champion low-carbon initiatives and shape regulatory pathways that support sustainability and capital growth. • Provide executive leadership on regulatory aspects of strategic initiatives, capital projects, and corporate planning.
EDUCATION
Quantic School of Business and Technology
Executive MBA
Alexandria University
M.Sc., Water Resources
York University - Osgoode Hall Law School
Master of Laws - LLM, Energy and Infrastructure
Alexandria University
B.Sc.(Honours), Civil Engineering
The University of British Columbia
M.A.Sc., Hydrotechnical Engineering- Reservoir Operations Modeling and Optimization
The University of British Columbia
Ph.D. Candidate, Water Resources, Hydrotechnical Group
SKILLS
ABOUT AYAD
I deliver what I promise, do the right thing—always—and make the people and processes around me better.I deliver—consistently and without compromise. When I make a commitment, I honor it, and I hold myself to the same (or higher) standard I expect of others. I care deeply about the work and the people around me, and I invest in helping teammates get better at what they do so the whole organization wins.I have a sharp eye for what’s off—whether it’s a number, a process, a message, or anything in between—and I move quickly to fix it. I’m driven by a desire to produce high‑quality work, not by the need to please. Doing the right thing matters more to me than taking the easy route.Collaboration is how I work best. I’m transparent, straightforward, and I welcome constructive criticism because I’m never satisfied with the status quo. I look for ways to improve processes, streamline work, and make outcomes clearer, faster, and more reliable. Accountability starts with me, and I hold myself to it—often more than anyone else could.In energy and regulation, timing is everything—fortunately, I run on a schedule more reliable than the grid and produce work cleaner than a zero-emissions report. If you know one thing or two about basketball, I’m THE MAILMAN when it comes to regulatory affairs—sorry, Karl Malone! But unlike Karl, I always deliver, all the way to the finish line and I’ve got the championships to show for it.With over 25 years in the energy, engineering, and regulatory space, I’ve built a career around delivering quality results while saving money and add value—on time, on target, and often strategic and ahead of the curve. From operations planning, shaping climate action plans to navigating complex regulatory landscapes, I lead cross-functional teams to drive compliance and operational excellence.I’ve taught in universities, presented at major industry and academia conferences, and steered both public and private sector programs to success. Whether it’s grid or generation assets modernization, resource planning, rates applications, or revenue requirements, I bring clarity, collaboration, and a touch of dry humor to every challenge, which always ends with a quality service delivered on time.Let’s connect if you’re working at the intersection of energy, regulation, and climate resilience—and believe that innovation and execution go hand in hand.
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