April Mazzola

VP, Storefront Experience Owner @Jenius Bank

Launched and currently lead the digital storefront for Jenius Bank, building the public-facing website nearly a year before product launch. With only one product available at launch, I scaled traffic from 1,700 to monthly users and improved engagement from 55% to 68%.Own the full product roadmap, backlog, and digital strategy for the siteLead an agile team of devs, QA, and UX/UI specialists; manage a direct report focused on SEO/contentPartner across legal, compliance, privacy, accessibility, marketing, brand, analytics, and engineering to deliver a fully compliant and high-performing user experienceManage a complex web tech stack including Contentful, GA4, DXA, SearchStax, and SplunkCreated digital change management processes and contributed to company culture through programs like the Remote Life Committee and my science/sci-fi coworker group, Geeky Gab