April Mazzola
Web & Digital Strategy Leader | Driving Scalable, Accessible, and Human-Centered Experiences
- Role
- VP, Storefront Experience Owner at Jenius Bank
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About April Mazzola
Senior Technical Product Lead & Product Owner thriving at the intersection of complex…
Experience
VP, Storefront Experience Owner
May 2022 — Present
Launched and currently lead the digital storefront for Jenius Bank, building the public-facing website nearly a year before product launch. With only one product available at launch, I scaled traffic from 1,700 to monthly users and improved engagement from 55% to 68%.Own the full product roadmap, backlog, and digital strategy for the siteLead an agile team of devs, QA, and UX/UI specialists; manage a direct report focused on SEO/contentPartner across legal, compliance, privacy, accessibility, marketing, brand, analytics, and engineering to deliver a fully compliant and high-performing user experienceManage a complex web tech stack including Contentful, GA4, DXA, SearchStax, and SplunkCreated digital change management processes and contributed to company culture through programs like the Remote Life Committee and my science/sci-fi coworker group, Geeky Gab
Skills
- Social Networking
- Social Media Marketing
- Microsoft Excel
- Storyboarding
- Project Management
- Maya
- Creative Problem Solving
- Final Draft Pro
- Art
- Team Management
- Video Games
- Adobe Creative Suite
- Customer Service
- Microsoft Office
- Soldering
- Social Media
- Animation
- Advertising
- Raspberry Pi
- Script-Writing
- Bootstrap
- Video Editing
- Premiere
- Ppc
- Film Editing
- Management
- 3d Printing
- Flash
- Graphic Design
- Web Design
- Microsoft Word
- Php
- Access
- Cascading Style Sheets (Css)
- After Effects
- Photoshop
- Indesign
- SEO Copywriting
- Autodesk Tinkercad
- SEO
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