Ann Marie Olivo

About Ann Marie Olivo

I’m a product and go-to-market leader focused on translating complex technology into clear positioning, scalable strategy, and measurable market impact. My work sits at the intersection of product strategy, technical depth, and global execution.With a Ph.D. in linguistics and a background in connected device technologies, I bring analytical rigor and systems thinking to marketing leadership. I specialize in aligning product roadmaps with market opportunity, shaping positioning, launch strategy, developer enablement, and cross-functional prioritization to ensure technical innovation resonates with real users and buyers.As VP of Marketing for the Thread Group and a member of its Executive Committee, I define and steward annual marketing strategy, establish KPIs, and guide roadmap-aligned launch initiatives across global markets. I chair the Marketing Committee, driving alignment on positioning, education strategy, adoption programs, and brand governance to accelerate growth in both smart home and commercial segments.In parallel, as Vice Chair within the Matter marketing leadership structure, I contribute to product positioning and ecosystem adoption strategy for one of the most significant interoperability standards in connected devices. I led the launch of the developer-facing Matter Handbook and broader market education initiatives designed to simplify implementation and accelerate adoption at scale.Across roles, I build GTM frameworks, drive portfolio prioritization, and align product, engineering, and marketing leaders around clear strategic outcomes. I am particularly energized by emerging technologies, standards-based innovation, and the challenge of turning infrastructure-level complexity into market clarity and momentum.At my core, I’m motivated by reducing friction between technical possibility and real-world adoption—and by leading teams that bring strategic focus to fast-moving, multi-stakeholder environments.If you’d like to connect to discuss opportunities or learn more about my experience, please reach out: a••••••@gmail.com.

Experience

1. Corporate Campaigns Manager

   Silicon Labs

   Aug 2025 — Present · San Francisco, CA, US

   Own and scale global integrated campaign strategy Translate complex product roadmaps and technical priorities into multi-channel GTM programs aligned to revenue and brand objectives Partner with product marketing and technical leaders to validate positioning and ensure message fidelity across campaign assets Drive portfolio-level prioritization and make strategic trade-offs across concurrent launches and technology initiatives Align campaign themes to seasonal, product, and business unit milestones to maximize market impact🧠 Architect scalable campaign operations and planning frameworks Build and operationalize a centralized campaign calendar to align email, social, paid media, and content releases Establish structured intake, creative resourcing, and prioritization processes to improve execution speed and visibility Implement roadmap planning, retrospectives, and feedback loops to increase cross-team accountability Improve marketing workflow transparency across global and regional teams Drive performance, ROI, and continuous optimization Define campaign KPIs tied to engagement, pipeline, and revenue influence Standardize performance reporting and apply insights to refine targeting, messaging, and channel mix Partner with digital and regional teams to optimize promotional sequencing and audience segmentation Serve as a strategic bridge across product, marketing, and regional leadership Translate technical differentiation into clear, audience-fit narratives across channels and geographies Surface gaps, mitigate launch risk, and align stakeholders toward coordinated global execution Mentor junior campaign managers, elevating strategic planning discipline and cross-functional collaboration

Education

• UC Santa Barbara

  Summer Institute, Cognitive Neuroscience

• University at Buffalo

  Bachelor of Arts (BA), Linguistics

• Universidad San Francisco de Quito

  Study Abroad, Spanish Language and Ecuadorian Culture

• Rice University

  Doctor of Philosophy (Ph.D.), Linguistics

• Babilonia Scuola di Italiano, Taormina, Sicily

  Study Abroad, Italian Language and Culture

Skills

• Github
• Inbound Marketing
• R
• Audio Editing
• User Experience
• Content Strategy
• Research
• Assembla
• Social Promotion
• Branding & Identity
• Databases
• Public Speaking
• Html
• Wordpress
• Magazine Layout Design
• Css
• Marketing
• Copy Editing
• Social Media Marketing
• Event Planning
• Microsoft Office
• Data Analysis
• Social Media Communications
• Agile Methodologies
• Brand Development
• University Teaching
• Photoshop
• Digital Marketing
• Agile Project Management
• Product Management
• Web Development
• SEO
• Agile & Waterfall Methodologies
• User Experience Testing
• User Interface
• Strategic Content Development
• Qualitative Research
• Web Marketing Strategy
• Dance Education
• Statistics