Amol Bg
Market Research | Campaign Management | Email Marketing
- Role
- Campaign Executive at Ny Engineers
- Location
- Pune City, MH, IN
- LinkedIn followers
- 500 followers
Experience
Campaign Executive
Apr 2024 — Present · Pune, IN
Email Campaigning- Develop, plan, manage, and execute targeted email marketing campaigns designed to generate high-quality leads. This includes building and segmenting email lists, scheduling emails, nurturing leads, tracking KPIs, A/B testing and generating detailed reporting on campaigns.• List Generation and Management - Building, maintaining, and generating email lists based on criteria such as designation, location, industries, products, and services. Additionally, ensuring that data hygiene and quality standards are upheld to maintain the integrity of our email lists.•Automation and Workflow - Automating and scheduling email campaigns. Proactively tracking the responses, also setting up qualified meetings and appointments with the sales team and providing them with essential insights and information. Additionally, contacting and engaging prospects through emails, messages, and other communication channels to enhance our outreach. •Performance Reporting - Responsible for tracking, analyzing, and reporting on key performance indicators (KPIs) such as open rates, click rates, conversion rates, email blasts, subscriber lists, and email engagement rates. Based on this analysis, providing actionable suggestions for improvements. Also, various reports developed, including steering reports, BI reports, client-ready reports, campaign reports. •Marketing Research - Engaged in generating databases, finding competitors lists, and gathering information as per requirement. Deeply research companies and prospects through various methods and tools to create email list. Also responsible for data mining, data cleansing, web scraping, conducting QC and audits.•Cross Departmental Collaboration - Work closely with the marketing, sales, SDRs, AEs, and BD teams to initiate and plan campaigns as needed.•Marketing Automation Tools- Bizkart, Buzzstream, Mailchimp, Hubspot. • Knowledge of Research Tools- Sales Navigator, ZoomInfo, Lusha, Zauba corp, Naukri.com, Mr. E, Similar web
Education
Chanakya Education Societys Indira College of Commerce & Science, Pune
Bachelor's degree, Computer Science
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