Amogh Dusad

About Amogh Dusad

Over a career spanning 22 years, I have delivered in leadership positions covering different facets of the Broadcast & Digital industry. This has included content acquisition, partnerships with content creators, Gaming and 2nd Screen Interactivity Initiatives, Digital Content Creation, Revenue maximisation for Digital Products, Consumer Insights & Analytics.After leading Programming, Partnerships, Analytics, Gaming, 2nd Screen & Big Data Initiatives for Sony LIV, I have been recently entrusted to lead Business Operations for the digital business.Prior to this role, I was leading a business unit (Digital Products – SET) which was mandated to drive 2nd screen interactivity between TV and Smartphones, to find innovative ways to unlock new revenue streams & enhance consumer engagement in the digital ecosystem for Sony viewers. Earlier, I led the insights and programming strategy for SET, the flagship channel of for Sony Pictures Network India. In this role, I was responsible for the overall business strategy for the channel, consumer insights and collaborations on creative development to drive viewership and P&L management.Very early in my career, I opted to be part of the core launch team for NDTV Imagine, an enterprising start up in the competitive Hindi general entertainment space, which shaped my understanding of business development, content planning and entrepreneurship.I have had the unique privilege of being selected as the youngest presenter at the World Audience Measurement Conference (An ESOMAR initiative) in Canada.I am passionate about bridging the gap between Media Industry and Academia and regularly visit several management institutes including MICA as guest faculty.

Experience

1. Head - Content, Amazon Mx Player

   Amazon

   Oct 2024 — Present

Education

• MICA

  PGDCM, Media Management, Research

  2000 — 2002

• Columbia Business School & Emeritus Institute of Management

  Digital Strategies For Business : Leading The Next-Generation Enterprise, Executive Program

  2018 — 2019

• Columbia Business School Executive Education

  Digital Strategy

Skills

• Consumer Behaviour
• Integrated Marketing
• New Media
• Strategic Communications
• Strategy
• Broadcasting
• Team Management
• Programming Operations
• Entertainment
• Advertising
• Management
• Marketing Research
• Business Planning
• Media Buying
• Media Planning
• Audience Measurement
• Digital Media
• Analytics
• Business Strategy
• Brand Management
• Content Strategy
• Marketing Strategy
• Marketing Communications
• Market Research
• Consulting
• Digital Marketing
• Customer Insight
• Television
• Competitive Analysis