Amod Sharma

About Amod Sharma

With over seven years of hands-on Marketing Automation experience and more than a decade designing B2C and B2B marketing assets across multiple industries, I’ve led end-to-end campaign management, guided high-performing teams, and engaged key stakeholders—gaining invaluable strategic insights and a nuanced understanding of these dynamic markets along the way.Management Skill:• Collaborated cross-functionally with sales, content, and design teams to ensure seamless campaign execution.• Planned and managed end-to-end campaign workflows, timelines, and deliverables.• Managed stakeholder relationships by aligning objectives and expectations with internal and external partners.• Led and mentored junior team members, promoting best practices and skill development.• Utilized data-driven insights to optimize processes, monitor performance, and report on key metrics.Core Skills and Practical Experience:• Campaign Management and Optimization• A/B Testing and Data-Driven Insights• Lead Nurturing and Customer Journey Mapping• Lead Scoring and Qualification• Strong Problem-Solving and Troubleshooting Abilities• Proficient in CRM Systems, especially Salesforce• Account-Based Marketing (ABM) Strategies• Demand Generation and Growth Marketing TechniquesReporting & Analytics Expertise:• Skilled in Marketo analytics, with experience creating custom reports using Marketo and Power BI. • Familiar with Google Analytics dashboards and proficient in advanced tools like Meltwater, Tableau, and Power BI.Tools/Apps (Over 7 Years of Experience)• Marketo• Salesforce• Splash• Excel• HTML• Photoshop• InDesign• PowerPointCertifications:• 2x Adobe Marketo Certified Expert• Account-Based Go-to-Market (GTM) Demandbase Forge X Certified• CVENT-SPLASH Event-Led Growth Certified• Splash Host App Certification for iOS, Android and Marketo Integration• Business Etiquette and Cross-Cultural Adaptability Certified• Excel Essentials for the Real World CertifiedEducational Background:• Graduate in Humanities and Social Sciences, BR Ambedkar Bihar University• Postgraduate in Humanities and Social Sciences, Allahabad UniversityWorking Experience:Ericsson India Global Services:• Marketing Automation Manager (2014 – Present)Ebix India:• Senior Graphic Professional – Marketing asset creation support (2010 – 2014)APTARA:• Senior XML and InDesign Professional (2007 – 2010)IJCP Group:• Graphic Designer – Marketing asset creation support (2004 – 2007)Interests and Hobbies:• Learning new tools • Listening to and singing Ghazals• Cooking

Experience

1. Marketing Automation Manager

   Ericsson

   Apr 2014 — Present · Gurgaon, IN

   A dynamic Marketing Automation Expert with a proven track record of designing and executing end-to-end demand-generation campaigns that drive measurable growth. Skilled at orchestrating complex lead-nurture flows and mapping seamless customer journeys across digital touchpoints, I leverage deep expertise in Salesforce CRM to maintain pristine contact data and laser-targeted segmentation. Certified in Adobe Marketo Engage, Account-Based GTM, Demandbase, and Event LED Growth, I blend strategic vision with technical mastery to optimize engagement, accelerate pipeline velocity, and deliver remarkable ROI. Whether launching multi-channel drip campaigns or refining scoring models for high-value accounts, I thrive on turning marketing automation into a powerful engine for scalable, sustainable business impact.

Education

• Babasaheb Bhimrao Ambedkar Bihar University

  Graduates in LSW, Social Sciences

  1999 — 2002

• R.C.College, Dholi, Sakra, Muzaffarpur

  ISc. 12th (Intermediate in Science), Science

  1993 — 1995

Skills

• Graphic Design
• Layout
• Logo Design
• Advertising
• Magazines
• Corel Draw
• Powerpoint
• Sharepoint Designer
• Web Design
• Graphics
• Css
• Management
• Market Research
• Editing
• Html 5
• Quarkxpress
• Microsoft Dynamics Crm
• Marketing Communications
• Dreamweaver
• Illustrator
• Sharepoint Administration
• Digital Marketing
• Os X
• Mac Os X
• Photoshop
• Marketing Strategy
• Indesign