Akshay M.

About Akshay M.

MarTech Leader | Data-Driven Strategist | Maximizing Engagement & ConversionsAs a passionate MarTech strategist, I thrive on leveraging data-driven insights to craft marketing campaigns that not only engage but also drive measurable business impact. With 10+ years of experience in B2B demand generation, marketing automation, and behavioral targeting, I have successfully orchestrated high-performing campaigns across global markets. Impact & Achievements: Amplified email engagement by 30% through targeted campaign strategies and automation. Optimized marketing workflows, reducing manual effort by 40%, improving efficiency & lead nurturing. Enhanced data accuracy by 25% by integrating Paid Media forms into Pardot, refining lead attribution & ROI tracking. Defined and tracked KPIs, developing actionable reports to drive executive decision-making & campaign success. Specialized Expertise: Marketing Automation & CRM – Hands-on experience with Marketo, Pardot, Eloqua, HubSpot, SFMC & Salesforce, Microsoft Dynamics 365. Email Marketing & Lead Nurturing – Designing & implementing automated workflows, segmentation strategies & scoring models to enhance customer engagement. Behavioral Targeting & Personalization – Using data insights to refine audience targeting and optimize conversion pathways. Campaign Strategy & Performance Analysis – Managing end-to-end B2B demand-generation campaigns with a focus on ROI & revenue growth. Data Analytics & Performance Reporting – Leveraging Google Analytics, CRO tools (Optimizely, Google Optimize) for A/B testing & funnel optimization. MarTech Stack Management – Overseeing third-party integrations, process optimization & digital transformation initiatives. What Drives Me?I believe that marketing is both an art and a science—a blend of creativity, technology, and data. Every campaign I execute is a chance to learn, optimize, and innovate. Whether it’s fine-tuning an automation sequence, redefining a scoring model, or uncovering deep insights through analytics, I am always eager to push the boundaries of what’s possible in marketing technology.Let’s connect and discuss the evolving landscape of marketing automation, data-driven strategies, and revenue operations.

Experience

1. Marketing Operations Manager

   Critical Start

   Mar 2024 — Present · Pune, IN

   In my role as Marketing Operations Manager, I own the end-to-end marketing operations charter, aligning people, platforms, and processes to accelerate revenue pipeline and improve campaign performance. I manage Adobe Marketo Engage operations, focusing on platform optimization, database hygiene, lead scoring, routing, and attribution. I collaborate closely with SalesOps to ensure seamless Marketo-Salesforce syncs and lead-to-contact conversion workflows. Additionally, I lead the migration of our website from WordPress to Drupal, ensuring SEO continuity and alignment with our global go-to-market strategy. My responsibilities also include overseeing multi-channel campaign operations, integrating and maintaining various MarTech tools, and developing standard operating procedures to enhance marketing-sales collaboration.Achievements- Institutionalized SOPs and SLAs for campaign intake and data hygiene, significantly reducing execution delays- Enhanced lead data quality through automation and rigorous hygiene protocols in Marketo, enabling more accurate segmentation and targeting- Built scalable, tokenized Marketo templates and global forms to streamline campaign deployment and reduce production time- Integrated Zoom via LaunchPoint and webhooks, automating registration flows and improving webinar lead capture and routing- Launched a new scoring model and lifecycle tracking, improving SQL conversion rate by 25%- Led a cross-functional team during campaign QA and execution, reducing QA issues by 28%.

Education

• Sant Gadge Baba Amravati University

  Master of Computer Applications (MCA), Computer Application

  2010 — 2013

• Sant Gadge Baba Amravati University (SGBAU)

  Bachelor of Science (B.Sc.), Computer Science

  2007 — 2010

• Sant Gadge Baba Amravati University (SGBAU)

  Master of Computer Applications - MCA, Computer Engineering