Ammarah Masroor
Social Media Content and Communication Analyst @The Climate Mobility Community Action Network
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WORK HISTORY
Social Media Content and Communication Analyst @The Climate Mobility Community Action Network
CA
Manage social channels coordination, serving as the first point of contact between NGOs, collaborators and our teams resulting in COP30 Belem 2025 Bluezone Pavillion representation.• Help manage and develop social channels and partnerships, identify current trends and opportunities leading to 21 successful social campaigns collaborations across the NGO and academic community.• Manage monthly social media and content calendar using HubSpot and website content using WordPress.• Organically increased unique visitors by 14%, impressions by 15% and gained 200+ new followers in first 6 weeks. • Conceptualize posts using Canva & AI tools enhancing content relevancy for KPI reporting assistance.
EDUCATION
Paderborn University
M.Sc. in International Economics & Management, Marketing
Bildungswerk Interkultur, Bonn
Berufssprachkurs Niveau B2, German Language and Literature
Institute of Business Management
Bachelor of Business Administration - BBA, Finance and Banking
Paderborn University
Master of Science - MS, International Economics and Management
St. Lawrence's Govt. Girls Degree College
H.S.C., Pre-Engineering
Pflegeschule VfA e.V.
Berufssprachkurs Ziel B1, Deutsch als Fremdsprache
The Mama Parsi Girls' Secondary School
S.S.C., Biology
SKILLS
ABOUT AMMARAH MASROOR
With over 4 years of experience in marketing, communications and project management, I bring a passion for crafting compelling narratives and fostering audience engagement. As Social Media Content & Communication Analyst @ CMCAN, a non-profit that aims at increasing awareness around climate mobility through partnerships and collaborations, my goal is to amplify key messages and stories, leveraging my expertise in digital marketing and content strategy to drive meaningful impact. I have international experience in B2B email marketing, social media strategy, and stakeholder engagement across Germany, Canada, and global organizations. Proficient in LinkedIn Marketing Solutions, Oktopost, and Salesforce. Fluent in English, with intermediate German (B2), and passionate about optimizing global marketing touchpoints through automation and innovation.Feel free to reach out to me if you too are a marketing enthusiast who sees technology and storytelling as the future of marketing!
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