Amanda Silva
Marketing and Communication Manager @voestalpine Railway Systems Nortrak
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WORK HISTORY
Marketing and Communication Manager @voestalpine Railway Systems Nortrak
BC, CA
Lead integrated marketing and communications initiatives across North America, driving business growth across multiple product lines and customer segments.Adapt global brand guidelines to local markets, ensuring relevance and consistency across campaigns, events, PR, digital channels, and sales enablement materials.Partner with Product, Sales, Engineering, and Leadership teams to define campaign priorities, refine messaging, and support go-to-market activities.Manage external agencies and creative partners, delivering high-quality content, press releases, videos, and thought-leadership assets.Develop dashboards and reporting processes to track KPIs and campaign performance, optimizing spend and maximizing ROI.Strengthen internal alignment by communicating strategic priorities and facilitating cross-functional collaboration.
EDUCATION
Estácio
Design, Graphic Design
University Canada West
Master of Business Administration - MBA
Ibmec
Marketing Strategies Postgraduate, Marketing/Marketing Management, General
ESPM
Strategic Design Management - MBA, Design Project Management
SKILLS
ABOUT AMANDA SILVA
Strategic Marketing & Communications Leader with 10+ years of experience driving integrated brand, digital, and data-driven strategies across global and regional markets. I partner with senior leadership and cross-functional teams to translate business priorities into cohesive marketing and communications initiatives that strengthen brand reputation, stakeholder engagement, and measurable impact.I have led multi-channel campaigns, managed budgets and agency partnerships, and established performance frameworks to ensure alignment between vision, execution, and ROI. My expertise spans brand positioning, corporate communications, digital marketing, GTM strategies, and stakeholder management.Known for balancing strategic vision with operational excellence, I excel at connecting teams, aligning processes, and delivering scalable results across diverse markets. I thrive in fast-paced, collaborative environments that value curiosity, adaptability, and continuous learning.Originally from Brazil and now based in Canada, I bring extensive global experience across North America, LATAM, APAC, and EMEA. Open to senior leadership opportunities in marketing and communications where I can drive strategic growth, elevate brand impact, and develop high-performing teams.
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