Amlesh Kumar
Performance Marketing & CRO Expert | Turning High Ad Spend into Profitable Growth | Scaling SaaS & E-commerce with Data-Driven Strategies. Connect Today !!
- Role
- Performance Marketing Manager at Wisoft Solutions
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Amlesh Kumar
AI Automation & Workflow Specialist | Performance Marketing Manager | Full Funnel…
Experience
Performance Marketing Manager
Nov 2024 — Present
Designed and executed performance marketing strategies across Meta, Google, TikTok, and programmatic platforms to drive business growth and customer acquisition.Defined and tracked key performance indicators (KPIs) for multi-channel campaigns, optimizing toward ROAS, CPL, and LTV.Led and mentored a high-performing team of marketers, analysts, and channel specialists, fostering a results-driven and collaborative culture.Provided strategic guidance and hands-on support for TikTok Ads and programmatic campaigns, enhancing reach and driving incremental conversions.Utilized advanced data analytics and attribution models to measure effectiveness, optimize performance, and drive continuous improvement across platforms.Managed agency and vendor relationships, including programmatic partners and creative agencies, ensuring timely execution and KPI alignment.Developed executive dashboards and detailed performance reports to communicate insights and campaign impact to senior leadership.Conducted market and competitive research to identify digital trends, emerging platforms (e.g, TikTok, CTV), and untapped growth opportunities.Collaborated cross-functionally with product, sales, and CRM teams to align marketing execution with business objectives and customer journeys.Implemented CRM-driven performance strategies including audience segmentation, retargeting, and lifecycle marketing.Championed data-driven storytelling, translating complex performance metrics into clear, actionable insights for stakeholders at all levels.
Education
Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal
BCA, Computer Science
Annamalai University
Master of Business Administration - MBA, MBA
2010 — 2012
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