Amla N.
Global Insights at PepsiCo | Consumer Behaviour | Brand Strategy | Marketing & Advertising | Ex- Lowe Lintas
- Role
- Associate Manager at PepsiCo
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Amla N.
The workings of the human mind have always fascinated me. To get a glimpse into how a consumer thinks and seeing how thousands of brands compete for their very fickle attention is always so interesting. This is exactly what drew me to marketing and brand strategy- to think how even a simple little advertisement or even a sound mnemonic can create such strong memory structures in people’s minds, for years at end. Be it marketing or whatever it evolves to become, I believe the only thing that matters in the end, is your consumer. The methods to reach them will keep changing, but what will not change is the very fabric of their minds and what they truly need. So, I’m striving towards a career as a consumer behaviour specialist, aspiring to build strong, iconic and future-proof brands, through a strong grasp of communication, rich experience in qualitative research and a sturdy background in strategy.
Experience
Associate Manager
Mar 2024 — Present · IN
Building human-centric actionable insights through social intelligenceTools known: Sprinklr, Discover.Ai, Trendscope, Tastewise, Mintel, Euromonitor, Global Data and Google Insights
Education
St. Xavier's College
Bachelor’s Degree, Economics
2013 — 2016
Symbiosis Institute Of Media And Communication, Pune
Master of Business Administration (M.B.A.), Communication Management
2016 — 2018
St. Xavier's College
HSC- Junior College, Arts
Skills
- Research
- Microsoft Word
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Marketing
- Creative Writing
- Teamwork
- Team Management
- Event Planning
- Public Relations
- Microsoft Powerpoint
- Leadership
- Public Speaking
- Social Media
- Microsoft Office
- Customer Service
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