Amanjit Kaur

About Amanjit Kaur

A curious marketer at heart, I bring over 12 years of experience turning ideas into action—building campaigns that connect, convert, and scale. From brand storytelling to product promotion, I’ve led initiatives that span the full funnel.I specialize in making marketing work smarter—not harder—through martech strategy, campaign automation, data-driven reporting, and team collaboration. Whether it’s managing global campaigns or diving into dashboards, I thrive at the intersection of creativity, strategy, and tech.Tools, numbers, and people—I love working with all three.What keeps me grounded? A good dance session, moments of meditation, and writing quirky little poems (yes, ditties included).

Experience

1. Manager, Marketing Automation

   Protiviti

   Mar 2024 — Present · NY, US

   In my current role as Marketing Automation Manager, I combine deep technical expertise with a strategic mindset to drive impactful marketing initiatives. I lead a high-performing team in executing automation strategies that enhance customer experiences and improve operational efficiency. Beyond team leadership, I focus on exploring AI-driven automation solutions and integrating emerging technologies to optimize processes and boost campaign performance. My passion lies in creating seamless connections between marketing platforms, ensuring we stay ahead of the curve in an ever-evolving digital landscape.

Education

• Indian Institute of Management, Calcutta

  Advanced Programme in Artificial Intelligence-Powered Marketing (APAIPM), Artificial Intelligence, Marketing

  2020 — 2021

• Delhi University

  BA - Bachelor of Arts, Economics Honours

  2010 — 2013

• Department of Management Studies, IIT Delhi

  Certification, Business Management (Focus on Digital Marketing)

  2018 — 2018

Skills

• Analytics
• Business Strategy
• Demand Generation
• Web Analytics
• Teamwork
• Banking
• Team Management
• Html5
• Salesforce.com
• Statistics
• Omniture
• Social Media
• Qualitative Research
• Time Management
• Marketing
• Eloqua
• Market Research
• Customer Relationship Management (Crm)
• Lead Generation
• Ms Office Suite
• Research
• Email Marketing
• Html
• Business-to-Business (B2b)
• Spss
• Basic Html
• Digital Marketing
• Marketing Automation
• Mysql
• Financial Analysis
• Macroeconomics
• Search Engine Optimization (SEO)
• Economics
• Sitecatalyst
• Data Analysis
• Econometrics
• Marketing Strategy
• Microsoft Excel
• Dreamweaver
• Advance Ms Excel