Amiya Swarup
Partner, Marketing Advisory @ EY | Driving Brand Strategy and Agency Partnership
- Role
- Partner, Marketing Advisory at EY
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Amiya Swarup
With over 19 years of marketing, brand, and experiential expertise, I lead global initiatives as a Partner in Marketing Advisory at EY. My work focuses on developing digital-first brand strategies, optimizing user journey experiences, and driving comprehensive marketing and brand strategy across diverse global platforms. At EY, I oversee the seamless execution of digital activation processes and the implementation of over 300 experiential and community engagement programs. Collaborating closely with senior stakeholders, I refine campaign strategies, lead programmatic media channel initiatives, and facilitate CXO-level engagements to deliver impactful marketing solutions that foster growth and strong partnerships.
Experience
Partner, Marketing Advisory
Jul 2022 — Present · Mumbai, IN
Results-driven and seasoned professional with over 19 years of experience in marketing, brand and experiential. Proven success in providing strategic marketing advisor to clients globally- Responsible for driving brand strategy, marketing strategy, user journey experience across digital first brands- Ensure seamless activation of the Digital Activation Process, having driven over 300 brand experiential, sponsorship and community engagement programs- Lead the development and execution of digital programmatic media channel strategies- Refining strategies to enhance campaign efficacy, collaborating closely with senior stakeholders- Driving CXO connects, both with internal stakeholders and clients and agencies
Education
University of Mumbai
Master of Business Administration - MBA, Finance, General
2003 — 2005
Sardar Patel College of Engineering (SPCE),Mumbai
Bachelor of Engineering (B.E.), Computer Science
1998 — 2002
Skills
- Business Strategy
- Corporate Finance
- Management Consulting
- Management
- Business Process Improvement
- Financial Analysis
- Business Analysis
- Financial Modeling
- Business Development
- Due Diligence
- Strategy
- Team Management
- Market Research
- Marketing Strategy
- Consulting
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