Amitsingh Mekan

Marketing Executive- Packaged Foods @Tata Consumer Products

Mumbai, IN

Driving growth for the Tata Premium Salts & Soda portfolio, through 360° brand activations and innovative marketing initiatives.•Playing pivotal role in designing and implementing ATL & BTL campaigns, including high-impact digital media, on-ground activations, and trade visibility programs that expanded our consumer base and brand recall.•My role bridges brand strategy and execution — from crafting go-to-market models and new launches to analyzing brand health and market insights through data from Nielsen, Kantar, and internal trackers.Key Initiatives:•Revamped I-Shakti Cooking Soda with vernacular design and optimized pricing — driving 35% incremental sales.•Implemented a QP Scheme model for Sendha+, delivering 250% YoY volume growth in pilot markets.•Cross-functional collaboration across R&D, packaging, and agencies to strengthen brand communication and innovation.

School of Petroleum Management.

Master of Business Administration - MBA