Amit Kumar

About Amit Kumar

Proven successful work experience of 10+ Years in digital marketing & e-commerce which includes managing user acquisitions/engagement across all marketing channels. Extensive experiencein leading strategic marketing including Brand strategy, researchand consumer insights, new product launches, brand positioning & communication development with ROI driven approach to Digitalmedia planning to deliver business impact. Experience of handlingthe different portfolios of digital performance marketing with anextreme orientation towards business & buyer goals.I have a keen interest in traveling and working, I adapt myself tosituations and diverse work environments. I’ve led marketing forbrands across prestige and mass portfolios in the e-commerceindustry. Currently associated with Revv Self Drive Car as a Marketing Head.# Experience managing multi-million dollar marketing budget.# Managing p&l.# Right mix of technical, analytical, & marketing skills.# Worked closely with google product/client managers to steer product changes & improve advertising products.# Focus on understanding nuances of consumer behavior and identifying levers/pain-point to push new solutions and services to targeted user segment.# Extensive knowledge of digital marketing and marketing tech landscape. Expertise in channel performance and optimization from spend, acquisition and engagement perspectives.# Working as an Online (PPC, Paid Search, Display & Media buying role, Facebook, Mobile App Marketing) Campaign manager in a close knit PPC team and tasked with handling of high-profile paid campaigns.Skills : Customer Experience · Social Media · Demand Generation · Google Ads · Marketing Analytics · Multi-Channel Marketing · Customer Acquisition · Brand Marketing

Experience

1. Head of Digital Marketing

   Revv

   Nov 2018 — Present · Gurugram, IN

Education

• Banaras Hindu University (BHU), Varanasi

  Bachelor of Science - BS

• Uttar Pradesh Technical University

  Bachelor of Technology (B.Tech.), Computer Engineering

• RBS School

  Intermediate, PCM

Skills

• Cms
• Sem
• A/B Testing
• Ppc
• Affiliate Marketing
• Social Media Optimization (Smo)
• SEO
• Smo
• Search Engine Marketing (Sem)
• Analytics
• Google Analytics
• E-Commerce
• Pay Per Click (Ppc)
• Organic Search
• Landing Page Optimization
• Web Analytics
• Marketing
• Online Reputation Management
• Online Marketing
• Web Marketing
• Marketing Strategy
• Google Adwords
• Email Marketing
• Keyword Research
• Team Management
• Search Engine Optimization (SEO)