Amit Kamthe

About Amit Kamthe

With over 10 years of experience in digital media planning and strategy, I am currently the Group Head- Digital Planning and Buying at PivotRoots, a Havas Company. In this role, I lead a team of digital planners to deliver innovative and effective digital solutions for clients across various industries and markets. I am also responsible for managing the digital media budget, timelines, and ROI, as well as developing and implementing best practices and processes for the digital planning function. I have a strong background in Google Ads, Meta, and Programmatic planning and have obtained multiple certifications in search, display, and video advertising. Prior to joining PivotRoots, I was the Media Director at BC Web Wise, where I oversaw the media planning and buying team and handled key accounts in sectors such as FMCG, BFSI, Automobile and education. I have a passion for digital marketing and a keen interest in emerging trends and technologies in the field. I am always eager to learn new skills and tools, and to collaborate with diverse and talented professionals. My goal is to create impactful and meaningful digital experiences that connect with the target audience and drive business growth.

Experience

1. Sr Director - Media Planning

   Essencemediacom India

   Aug 2024 — Present · Mumbai, IN

Education

• Smt Indira Gandhi College Of Engineering

  Bachelor of Engineering (B.E.), Computer Engineering

  2004 — 2008

• Pillai Institute of Management Studies and Research

  Master of Business Administration (MBA), Marketing

  2011 — 2013

Skills

• Marketing Management
• Marketing
• Market Research
• Online Marketing
• Marketing Communications
• Brand Management
• Marketing Strategy
• Social Media
• Sales
• Online Advertising
• Google Analytics
• Time Management
• Digital Media
• Direct Marketing
• Social Media Marketing
• Public Relations
• Event Management
• SEO
• Advertising
• Google Adword Certified
• Digital Marketing