Amitika Thakur

About Amitika Thakur

My family owns a business, so I have grown up listening to conversations about business from a fairly young age. Unlike most children, I was more intrigued with watching television commercials than the actual show. I have been a curious learner so even at a young age while watching these commercials, I had all these questions running in the back of my mind - Who are these companies? Who are these people creating these ads? Fast forward to a couple of years later and these questions turned into an admiration that had a name and a purpose - to work in a brand strategy role.I am a solutions-oriented thinker and curiosity-driven learner who has worked in the world’s largest youth-run organization building and implementing a product from scratch in an impossibly difficult market. I have also worked in a marketing agency leading teams, strategizing and delivering campaigns for some of the best in the business such as P&G, Amazon, Bumble and OnePlus. To further build my skills, I am now a Brand Manager of a consumer wine brand where I am thinking about consumer strategy all the time.My empathetic approach and business acumen are driven by 1 golden rule - “what do consumers want?”. With my passion and love for changing consumer needs, I am currently working as a Brand Manager at Frederick Wildman & Sons.When I am not thinking about brands and consumers, I refer to myself as a “cinema enthusiast”, who loves to watch thriller movies. I also love the outdoors and enjoy hiking in the mountains with friends.Think of me for- Marketing Strategy - Brand Marketing- Strategic Planning- Product Development

Experience

1. Brand Manager

   Frederick Wildman & Sons

   Aug 2022 — Present · NY, US

   I oversee the New World Wines portfolio, managing all facets of brand development, strategy, and execution across the U.S. market. I am responsible for driving the long-term growth and positioning of each brand, ensuring alignment with global objectives while adapting strategies for the unique dynamics of the U.S. wine industry. My role encompasses end-to-end brand ownership — including portfolio planning, annual business and marketing strategy, P&L oversight, trade programming, and consumer-facing initiatives. I collaborate closely with internal sales teams, global brand partners, distributors, and marketing agencies to ensure consistent brand messaging, commercial success, and market relevance- Leading end-to-end business for 12 brands (17 sub-brands) in the New World and domestic wine portfolio, driving annual revenue for the company- Developing and executing brand strategies, marketing campaigns, and promotional programs with a yearly assigned budgets- Serving as the primary brand liaison, collaborating cross-functionally within internal teams and external partners to achieve the portfolio’s annual volume goals- Conducting in-depth monthly pricing analysis, optimizing pricing strategies, forecasting and inventory management to align with revenue and volume targets- Monitoring and analysing financial performance, budgets, sales and category trends using Nielsen, VIP iDig, SipSource, PowerBi- Successfully launched New Zealand and Chile wine brands in The US market

Education

• The Johns Hopkins University - Carey Business School

  Master of Science - MS, Marketing (STEM)

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Bachelor's Degree, Business Administration and Management, General

  2014 — 2017