Amith Nagender
Demand Generation & Growth Marketing
- Role
- Marketing Manager at KPIT
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Amith Nagender
As a Marketing Manager at KPIT, I am responsible for developing and executing ABM go-to-market strategies for North America, Europe, and APAC regions. I have over nine years of experience in business strategy, growth hacking, branding, and digital advertising and marketing, working with diverse clients across various industries.I have led and contributed to several successful campaigns that have increased brand awareness, customer acquisition, and revenue growth for both established and emerging brands, such as PayTM, Yulu, Scripbox, Navi, and Accenture. I have also won a national-level award for the best integrated marketing communication campaign in 2018-19. My core competencies include corporate strategy, marketing strategy, digital marketing, CXO-level stakeholder management, and data analysis. I am passionate about creating innovative and impactful solutions that deliver value to customers and businesses.
Experience
Marketing Manager
Jan 2023 — Present · Bengaluru, IN
Account-based marketing & Analytics • Worked with CEO & CXO level stakeholders for strategic planning, positioning, proactive proposal & go-to market for Mercedes-Benz & Volkswagen Group in Europe & India contributing to rapid revenue growth from the accounts • Integral part of the future growth planning exercise working on trends analysis, account growth projections, revenue impact and long-range strategy insights & planning • Set-up a new process for account-based digital marketing: Led Demand generation campaigns: Email, LinkedIn, Landing pages, Programmatic ads such as Demandbase B2b Intent Marketing & CRM (Dynamics) integration resulting in 285% increased client engagement on native digital channels, 5X better performing ads: Reducing CPC from $5.48 to $1.51 and CTR from 0.23% to 1.25% & reducing idea-to campaign-live-time from 5 days to 1 day (4X faster time-to-campaign)• Conducted regular extensive research across industry, competitor to identify gaps & opportunities and created narratives for executive leadership to present in industry forums such as Reuters, Frost & Sullivan etc.• Led the marketing tools & tech team to map needs, identify relevant AI & digital marketing tools for the marketing team & ensuring implementation & usage across the team
Education
MICA | The School of Ideas
Post Graduate Certification (Online), Advertising Management and Public Relations
SPJIMR SP Jain Institute of Management & Research
Master of Business Administration - MBA (fulltime), Marketing
2021
Christ University, Bangalore
Bachelor of Business Administration - BBA, Marketing
St. Joseph's College (Arts & Science)
High School Diploma, Electronics
2010 — 2012
Skills
- Display Advertising
- Creative Strategy
- Leadership
- Social Media
- Management
- Advertising
- Marketing Strategy
- Marketing Communications
- Vector Illustration
- Graphic Design
- Copywriting
- Visual Storytelling
- Public Relations
- Social Media Marketing
- Creative Problem Solving
- Powerpoint
- Microsoft Excel
- Brand Implementation
- Digital Illustration
- Public Speaking
- Marketing
- Customer Service
- Social Media Communications
- Brand Development
- Microsoft Office
- Digital Copywriting
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