Amitha Somanna

About Amitha Somanna

As an accomplished Marcom professional with 18-plus years of experience, I have successfully undertaken challenging assignments. My expertise lies in Building Brands and supporting Business development within IT and Services. Throughout my career, I have demonstrated proficiency in marketing Strategy and corporate communications, content marketing, ABM, demand generation, digital strategy, and partner alliance and management and GTM strategies.I bring a unique blend of skills, acting as a business catalyst, change leader, and expert in Marketing, communication & research. My insights encompass multicultural and multi-dimensional perspectives, consistently driving positive changes within teams.I lead APAC marketing with a team of Senior consultants-BD & inside sales and Marketing managers in my current role. I have also led the content (Marcomm-Biz) at Virtusa and managed a team of five writers based in India. My responsibilities in APAC marketing encompass GTMS, content, campaigns, events, Demand gen, analyst relations PR, and Social media marketing, with a focus on overall APAC marketing and business pipeline growth.My marketing goals center on enhancing product/solution value & Brand upliftment scores while ensuring advisory content is in place for all stakeholders (CXOs, brand managers, and external agencies). I operationalize my GTM activities aligning with the overall company Biz value proposition & strategy to generate revenue.In my previous assignment at Wipro, I led marketing for Wipro\'s flagship IP called the Wipro virtuadesk - VDI solution. My efforts included driving Content Marketing, such as collaterals, PR content drafts, thought leadership articles, joint papers with analysts, blogs, customer presentation deck reviews, videos, and event branding. Additionally, I orchestrated Events / Demand generation campaigns, leveraging Social media and Digital platforms.I have also been instrumental in successfully driving Joint GTMS with OEM and ISV partners, resulting in a spike in business in a prominent market. My approach revolves around Alliance Workshops and close teaming on the go-to-market and demand generation, significantly increasing the sales funnel.With a diverse skill set, I excel in Social Media Marketing, Online Marketing, Email Marketing, Marketing Management, Sales Management, Search Engine Optimization (SEO), Online Advertising, New Business Development, Product Marketing, Brand Management, Customer Relationship Management (CRM), Product Development, and Brand Development.

Experience

1. Bu Marketing Director - Apac, & Healthcare, Insurance and Lifesciences- Americas, Virtusa

   Virtusa

   Jul 2021 — Present · Hyderabad, IN

   Lead the APAC Marketing, Healthcare, Insurance and Lifesciences- Americas at VirtusaI currently lead the APAC marketing and Healthcare, Insurance and Lifesciences- Americas at Virtusa and lead a team of senior -mid senior marketing leads. The marketing role includes - GTMS, content, campaigns, events, Demand gen, SM. Responsible for overall APAC and HIL marketing activities and business pipeline growth.

Education

• HubSpot Academy

  Digital Marketing, Business/Commerce, General

• University of Mysore

  BE, Instrumentation Technology

  1998 — 2001

• Miami Ad School Sri Lanka

  Certification in design thinking and content marketing , Marketing

Skills

• Human Resources
• Strategic Partnerships
• Talent Management
• Marketing
• Program Management
• Lead Generation
• Vendor Management
• Performance Management
• Crm
• Business Development
• Management
• Operations Management
• Employee Engagement
• Training
• Customer Satisfaction
• Sourcing
• Negotiation
• Sales
• Talent Acquisition
• Networking
• Leadership
• Team Management