Amit Ginani

About Amit Ginani

Career Objective Intend to build a career with a leading corporate in the high-tech environment with Committed and dedicated people. Wish to work as a key player in a challenging and creative environment. PROFESSIONAL SYNOPSIS A dynamic professional with 17+ years of experience in Campaign Planning and Management, including- Brand Strategy & Management - Activation\'s - Advertising & Marketing Communications - Media Planning & PR - Campaign Management - Internal Communication - Strategic Planning & Management - Client Relationship & Team Management - Corporate Social Responsibility CORE COMPETENCIES Marketing- Developed & managed complete marketing activity including Advertising Campaign, Digital Media Campaign incl Social, PR activities, Media Planning & Buying to launch new business category globally - Managed & worked with advertising, digital and traditional media agencies for complete marketing activities - Managed summits/conferences, both at national & international level from conceptualizing to finish - Analyzing & reviewing the market response / requirements post MR results, qualitative & quantitative - Built & managed complete budgeting for all the above activities - Establishing short / long term budgets in tune with the corporate marketing strategies for achieving business target Team Management- Leading, mentoring & monitoring the performance of team members to ensure efficiency in process operations & meeting of individual & group targets - Creating & sustaining a dynamic environment that fosters development opportunities & motivates high performance among team members

Experience

1. Sr Specialist - Brand & Marketing Manager

   realme India

   Feb 2020 — Present

   Expansion & Development of showrooms /activity execution/Brand store launch & management with promotional activities / Making profit center for the organization- Handled Market Strategy, planning, and execution of various marketing and brand loyalty-building campaigns for all realme stores across over 30 outlets- Achieved 15% MoM Sales Growth and 8% Bills Growth for the zone across retail formats- Handled End to End product campaigns (digital & offline) for Members Day Sales and achieved over 100% Sales targets- Created promotion and activation plans in collaboration with Customer Marketing- Lead New Store Incubation plans and implement various ATL and BTL activities to deliver business targets- Collaborated with media agencies, vendors, production houses, digital team, internal communication team, finance departments and other stakeholders to ensure delivery of quality work within stipulated deadlines- Developing & updating all promotional content for ATL & BTL activities across communication media- Delivered process notes and guidelines for GSB, ISB, Shop façade Cladding, POSM placement, and BTL activities- Drive Retail Experience to maximize counter share and extraction / New Product Launch 360-degree marketing initiative- Utilizing understanding of buying motivators & influences to work with product developers to create unique and differentiated marketing and advertising solutions designed to expand customer base and increase revenue- Briefing global guidelines to the agency, process innovation & ensuring TAT adherence on all agreed subprocesses- Conducting competitor analysis by keeping ahead of market trends and competitors’ moves to achieve market share metrics; evolving market segmentation & penetration strategies to achieve targets- Oversaw Product PR Launches, Multi-city Partners Meets, Multi-location Cluster Market / Mall Activations, In-shop Activations, Activations in Modern Trade, MICE Movements.

Education

• Madurai Kamaraj University

  Bachelor of Business Administration (B.B.A.), Marketing

  2005 — 2008

• Madurai Kamaraj University

  Master of Business Administration (M.B.A.), Business, Management, Marketing, and Related Support Services

  2011 — 2013

• XLRI Jamshedpur

  Executive MBA, Marketing/Marketing Management, General

• Bapuji Pharmacy College

  D.Pharma, Pharmacy

  2001 — 2004