Amit Gharai

About Amit Gharai

Global Product Marketing Manager | Global Strategy & Execution | CMGI am a seasoned Global Product Marketing Manager with over 8+ years of expertise in crafting and implementing high-impact marketing strategies in the manufacturing, retail, and consumer packaged goods (CPG) sectors. My professional journey is certified with advanced credentials from Google and HubSpot, underpinning my strategic and operational excellence at WNS-Vuram. Strategic Market Penetration and Customer EngagementMy core competencies include developing and executing multi-channel marketing strategies that enhance customer engagement, drive demand, and accelerate revenue growth. I excel in:Lead Generation & Demand Generation: Utilizing a mix of inbound and account-based marketing tactics to increase Sales Accepted Leads (SALs) by 20% and first-quarter sales by 32%.Digital Marketing & Market Analytics: Proficient in SEO, SEM, Google Ads, and social media marketing, I leverage these tools to boost online presence and customer acquisition.Product Positioning & Messaging: Skilled in articulating compelling value propositions that resonate with diverse market segments, thereby strengthening brand positioning. Global Marketing LeadershipHaving navigated through complex markets globally, I bring a wealth of experience in managing cross-vertical strategies within industries such as Technology, Healthcare, BFSI, and Supply Chain. This diverse exposure ensures that I deliver strategies that are not only robust and scalable but also aligned with global market dynamics and consumer insights. Ares of ExpertiseAccount-based marketing, Inbound Marketing, Business & Digital Strategy, Market Research, Email Marketing, Social Media Marketing, Campaign Performance Analysis, Lead Generation, Demand Generation, Marketing Automation, Field, Marketing, Project Management, Product Marketing, Go-to-market Strategy, Buyer Personas, Product Positioning, Product Messaging, Event Management, Competitive Analysis, SWOT Analysis Professional MissionMy mission is to drive CMG’s market leadership through innovative marketing strategies, relentless pursuit of excellence, and a commitment to sustainable growth. I aim to continue elevating our brand\'s authority, optimizing marketing investments, and significantly enhancing customer satisfaction across global markets.

Experience

1. Global Product Marketing Manager

   Computer Modelling Group

   Jul 2024 — Present · Bengaluru, IN

   At CMG, I lead global product marketing initiatives across our carbon capture & storage (CCS), Integrated Production System Modelling (IPSM), and reservoir simulation solutions. My focus is on market expansion, customer adoption, and building a differentiated voice for CMG in the energy transition era.Key responsibilities include:• Driving go-to-market strategy for new launches and repositioning (e.g, CCS, IPSM, CMOST).• Leading market research and customer intelligence (VoC, CABs, primary/secondary research) to inform product positioning and GTM decisions.• Crafting clear, differentiated messaging and value propositions for CCS and IPSM solutions, ensuring alignment with buyer expectations and market needs.• Developing pricing & packaging strategies to align solution value with customer outcomes.• Building strategic enablement for global Sales, Marketing, and Customer Success teams through updated battlecards, training, and narrative-driven assets.• Designing and executing targeted campaigns and cross-channel initiatives that increase adoption and generate high-quality leads.• Leading event strategy for global industry conferences (e.g, ATCE), from booth design and messaging to demos and prospect engagement.• Partnering with C-suite and senior leadership to ensure marketing strategy drives measurable ROI and supports business priorities.Selected achievements:• Launched a new product at ATCE, driving high engagement with key industry stakeholders and initiating strategic conversations.• Designed and executed cross-channel campaigns for IPSM and CMOST, achieving a 20% increase in product inquiries within 90 days.• Coordinated end-to-end event planning and execution, resulting in a 25% boost in brand visibility and a 15% increase in lead conversions.• Built Excel-based analytical models to evaluate market penetration, forecast product adoption, and measure campaign ROI.

Education

• The Institute of Company Secretaries of India

  Company Secretary

  2010 — 2012

• Goodman School of Business at Brock University

  Master of Business Administration - MBA, Marketing

  2014 — 2016