Amit Gaur

About Amit Gaur

Throughout my career, one insight has remained constant: people seek experiences that create meaning, and brands seek platforms that deliver measurable impact. My work sits at the intersection of audience connection and business growth.I am a senior business and strategy leader with 20+ years of experience across media, entertainment and platform-led ecosystems. My work focuses on building and scaling IPs, experiences and businesses at the intersection of strategy, marketing, partnerships and audience engagement.I have held leadership roles across large-format entertainment (Wizcraft), digital platforms (TikTok – Global Business Marketing), and more recently worked in senior strategy roles supporting media and experience-led platforms on IP development, go-to-market planning, commercial structuring and growth strategy.I bring a strong business ownership lens — shaping what gets built, how it is positioned, monetised and scaled — while working closely with cross-functional teams across product, marketing, sales, content and operations.I am now looking to move into a long-term senior leadership role on the platform/brand/media side, where strategy, scale and sustained growth are core to the mandate.

Experience

1. Vice President - Zlive

   Zee Entertainment Enterprises Limited

   Mar 2026 — Present

   Leading strategic development and operational build-out of Zee Live’s portfolio across live experiences, IPs and growth initiatives. Focused on scalable formats, business structuring, partnerships and execution across the live entertainment ecosystem.

Education

• EMDI Institute of Media and Communication

  Post Graduation Diploma

  2003 — 2004

• Indian School of Business

  Masters Programme, Marketing

  2023 — 2023

• Choudhary Charan Singh University, Meerut

  Bachelor of Computer Application

  1999 — 2002

Skills

• Marketing Communications
• Event Management
• Event Planning
• Advertising
• Brand Management
• Special Event
• Sponsorship
• Live Events
• Team Management
• Leadership
• Project Management
• Public Relations
• Corporate Events
• Digital Marketing
• Relationship Marketing