Amitesh Baranwal

Performance Marketing Strategist | Product Marketing | Digital Business

Role: Digital Marketing Manager at SK Finance Ltd
Location: Jaipur, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Amitesh Baranwal

Performance-driven Digital Marketing Specialist with 7+ years of experience managing seven-figure advertising budgets across Google, Meta, Twitter, and Taboola. Proven ability to generate over ₹250 Cr+ in business revenue through full-funnel performance marketing strategies, cross-platform campaign execution, and customer journey optimization. Successfully scaled ROAS to 7.6X for e-commerce brands and built 360° communication frameworks (WhatsApp, SMS, Email), improving conversion rates by 212%. Adept at media planning, campaign analytics, attribution modeling, and cross-functional collaboration.

Experience

Digital Marketing Manager
SK Finance Ltd
Dec 2023 — Present · Jaipur, IN
Managed ₹20L+ monthly budget across Google, Meta, Twitter, and Taboola ads.Oversaw Google Business listings for 640+ branches; improved local SEO.Generated ₹250 Cr+ in business revenue through optimized full-funnel campaigns.Built 360° customer journeys using WhatsApp, SMS & Email; increased conversion by 212%.Analyzed customer behavior & optimized retention campaigns.Delivered 7.6X ROAS for GUL with a media spend of ₹10L+ monthly.Coordinated with internal stakeholders and external vendors for content, automation, and analytics.

Education

Jannayak Chandrasekhar University
B.com
2018 — 2021

Contact information

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Work email
•••••@skfin.in
Personal email
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Current company

SK Finance Ltd

Financial Services · 10K employees · Founded 1994 · Khasa Kothi Circle,, G-1 & G-2, Adarsh Plaza Building,, IN

Celebrating and embarking 31 years of financial excellence! SK Finance Limited, a Middle Layer NBFC has empowered dreams with vehicle loans, fuelled ambitions with small business loans and made personal aspirations a reality while predominantly operating in rural and semi-urban areas of North, West, and Central India. We operate in 12 states and 2 Union territory with over 700+ branches managing Assets Under Management (AUM) 15,755 crore and a family of more than 12,800+ employees. Our journey is marked by a steadfast commitment to quality & underwriting, relentless innovation and an unwavering focus on customer centricity. During this financial partnership with our customers, we have served to not only the customers being catered by the banking system but also addressed to needs of unserved/ underserved sections of the society. It is this fundamental premise on which our business was built, and we have a mission to bring about a positive impact on the society as a whole. At the core of our organisation’s operations lies the conviction that every customer serves as a valuable asset contributing to the growth of our business. The Company is backed by marquee private equity funds such as Norwest Venture Partners, TPG Capital, Baring India, Evolvence India and many more. Here’s to three decades of financial partnerships and countless success stories. Thank you for being a part of our remarkable journey.

skfin.in

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About Amitesh Baranwal

Experience

Digital Marketing Manager

Education

Jannayak Chandrasekhar University

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