Amit Bhatia

About Amit Bhatia

With over six years of experience as Senior Manager at Samsung SDS, work focuses on driving user-centric design strategies that align with organizational objectives and customer needs. By establishing a CX quality domain, enabled a significant reduction in defect rates, ensuring consistent and high-quality deliverables. Expertise spans usability testing, holistic UX strategies, and defining design principles to maintain design cohesion across projects. Collaborating with cross-functional teams, leverage advancements in Generative AI to improve design workflows and enhance product responsiveness. Passionate about implementing data-driven solutions that translate user insights into impactful experiences. Dedicated to fostering innovation through a blend of cognitive science, AI integration, and strategic UX methodologies.

Experience

1. Senior Manager

   Samsung SDS

   May 2019 — Present · Gurgaon, IN

   I plan and conduct usability testing to gather user feedback, validate design solutions, and make data-driven improvements based on findings. I set up the CX quality domain to control the quality of partner and in-house deliverables, resulting in a defect rate improvement from 15% to 03%. I develop and implement holistic UX strategies aligned with business goals, customer needs, and industry best practices. I define and communicate UX design principles, guidelines, and standards across the organization to maintain consistency and quality.

Education

• Arya Collage Ludhiana

  Bachelor's degree

  1996 — 2000