Amitayu Basu
Chief Executive Officer Founder @Numr Cxm
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WORK HISTORY
Chief Executive Officer Founder @Numr Cxm
Conceptualized and laid the foundation for Numr, translating product vision into a tangible entity, leading its ascent to the pinnacle of market leadership in India within an impressively short timeframe.* Steered the firm\'s direction to center around predictive analytics and AI, setting it apart from contemporaries and positioning it as an innovator in the space.* Championed the integration of AI in deep-diving into customer journeys, enabling intuitive conversations that accurately predict subsequent customer actions.* Successfully transformed CXM narratives, moving beyond conventional NPS metrics to link customer behavior directly to tangible financial outcomes, a leap in the sector.* Demonstrated the prowess of Numr\'s capabilities through milestone projects- Collaborated with Toyota, pinpointing actionable strategies to augment the promoter percentage, establishing that promoters converted to car purchases at a rate of 11%, versus a 4% conversion by non-promoters- Partnered with India First Life, pioneering a system to anticipate customer churn with a remarkable accuracy rate of 64%.* Utilized avant-garde predictive analytic techniques, including LLM and Neural networks, driving the company to the forefront of market research innovation.*Curated a prestigious clientele encompassing industry stalwarts such as Akasa Airlines, Volkswagen, India First Life, Skoda, Toyota, Jet Airways, Axis Bank, Max Life Insurance, Royal Enfield, among others.
EDUCATION
St. Xavier's College
B.Com, Commerce
Weatherhead School of Management at Case Western Reserve University
Master of Business Administration - MBA
SKILLS
ABOUT AMITAYU BASU
I started in a market research agency, writing reports no one read. At my…
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