Amitava Sarkar
General Manager Sales and Marketing @Innovel Energy Services Private Limited
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WORK HISTORY
General Manager Sales and Marketing @Innovel Energy Services Private Limited
Kolkata, IN
Strategic ResponsibilitiesDevelop and implement sales and marketing strategies aligned with overall business goals.Identify new market opportunities, industry trends, and customer needs to expand business reach.Forecast sales targets, set performance goals, and monitor KPIs.Drive revenue growth, profitability, and market share improvement.Sales ResponsibilitiesLead the sales team: recruitment, training, performance evaluation, and motivation.Build and manage key client relationships, including negotiations, large deals, and long-term contracts.Ensure sales pipeline development and closure of deals in line with targets.Oversee pricing strategies, margin control, and sales policies.Coordinate with product, finance, and operations for order fulfillment, credit management, and service delivery.Marketing ResponsibilitiesPlan and execute marketing campaigns (digital, print, events, etc.) to generate leads and build brand awareness.Manage marketing communications, branding, and public relations.Work with teams for positioning and go-to-market strategies.Conduct market research and competitive analysis to refine positioning and messaging.Monitor and optimize marketing ROI and lead conversion metrics.Cross-functional & Leadership ResponsibilitiesCollaborate with senior leadership to align marketing and sales plans with corporate strategy.Manage budgets for sales and marketing departments.Ensure CRM and sales automation tools are used effectively.Drive customer satisfaction and feedback mechanisms to improve offerings and services.Support innovation and new product/service development through market insights.
EDUCATION
Vidyasagar University
Master of Business Administration - MBA, Marketing
Bengal Institute of Business Studies
PGPEX, Strategic marketing
Nagpur University
Bachelor of Engineering (B.E.), Mechanical Engineering
ABOUT AMITAVA SARKAR
With 18 years of experience in zonal sales leadership, project sales, bidding, and business development, I drive high-impact growth in EPC and building materials. I specialize in securing large-scale corporate and government projects through strategic bidding, market intelligence, and strong industry relationships. Managing zonal responsibilities, I lead sales teams, drive regional expansion, and ensure revenue growth. My expertise extends to cross-functional collaboration with design, supply chain, and operations teams to ensure seamless project execution and value-driven solutions. With a deep understanding of infrastructure trends and a results-driven approach, I help businesses expand their footprint in India’s evolving construction landscape.\"
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