Amit Desai

About Amit Desai

I’ve always believed that growth—true, measurable, impactful growth—comes from challenging the status quo. From working with over 150 businesses across industries, I’ve seen one undeniable truth: those who embrace innovation don’t just survive; they thrive. My journey in marketing began at JWT, where I built my foundation in brand strategy and positioning, mastering the art of crafting compelling narratives that drive long-term business value. Moving to Inorbit Malls, I dived deep into retail marketing, understanding consumer behavior and the nuances of driving footfall and conversions. At Prabhudas Lilladher, I entered the world of financial marketing, gaining insights into building trust and engagement in one of the most competitive industries. These experiences shaped my perspective, providing me with the versatility to adapt to any market landscape. As the Co-Founder of SocioSquares, I’ve had the privilege of crafting strategies that bridge creativity and data. Whether it’s transforming a startup’s vision into a market leader or helping established brands find their voice in a noisy digital world, my focus has always been on driving sustainable outcomes. At Propel, as CMO, I’ve taken that ethos a step further—leveraging AI and strategic tools to help businesses not only optimize their online reputation but turn it into a competitive advantage. Every campaign I’ve led, every strategy I’ve crafted, has reinforced one truth: great marketing isn’t about making noise—it’s about making an impact.As marketers, our challenge is to drive measurable growth while staying ahead of the curve.Here’s my simple mantra: Focus on results. Embrace innovation. Deliver value.If you’re here, you believe in making marketing matter. Let’s connect.

Experience

1. Co-founder & CMO

   SocioSquares

   Feb 2013 — Present

   We are a full-service digital marketing agency offering to execute strategies BIG and Small. With Marquee clients like Zee Corporate, Times Group, K. Raheja Corp, Kalpataru Retail, The Mobile Store, Aditya Birla Finance, Centrum Financial, SocioSquare works with over 50 clients in India & US. We specialize in:1) Advocacy Program Management: Today Social Media Marketing is not about building communities of \"Likers\" or \"Followers\" it is about building an army of Brand Advocates and we have a team focussed just on that.2) Performance Marketing: The world of digital is more ROI driven than any other and we help you get the best of that. Be it generating leads for your next real estate project or relevant downloads for your new mobile app, we can offer you the best audience at the best price. 3) Search Engine Optimization: With one of the best SEO teams in the country we have offer performance-driven SEO services to clients across sectors.4) Influencer Marketing: With a network of over 400 influencers (Twitter, Facebook & Instagram), we can help get your brand in front of the right audience with the right communication.

Education

• University of Leeds

  Masters in Advertising and Marketing, Marketing

  2002 — 2003

Skills

• Brand Management
• Marketing
• Marketing Strategy
• Digital Marketing
• Market Research
• Customer Insight
• Retail
• Direct Marketing
• Advertising
• Strategic Planning
• Marketing Management
• Event Management
• Marketing Communications
• Social Media Marketing
• Competitive Analysis
• Creative Direction
• Corporate Communications
• Integrated Marketing
• Strategy
• Brand Development
• Public Relations
• Business Strategy
• Product Development
• Product Management
• Crm
• Entrepreneurship