Amita T.
Campaign Specialist @AffinityX
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WORK HISTORY
Campaign Specialist @AffinityX
IN
Day-to-day optimization of the line items based on the performancereport. Optimizing towards the goal/ KPI to improve the pacing andperformance - CTR, VCR, CPA, ER, IR, ROI,ROAS.Handled sensitive clients and managed 150 plus line items during peak.time. And was able to deliver in full with a performance standing at 99%. Well-versed in handling tools such as Dv360, Double verify, Peer 39, salesforce, tableau, beeswax, Spark flow, ramp, workflow, MOAT, IAS, and Jira. Exposure of international working standards with Undertone.Investigating the line items with discrepancies higher than the benchmark.
EDUCATION
Instiute of Management and Research
Bachelor of Business Administration, Business Administration and Management, General
ABOUT AMITA T.
Hii, I am Amita, I Live in Delhi, Digital Marketing Executive by profession,Skilled in Digital Marketing, Brand Strategy, Strategic Planning, Social Media Marketing, Analytics, Market Research.Certified in all Google marketing products. Skilled in Branding and all aspects of paid search marketing.Strong media and communication professional skills in Facebook, Twitter, Instagram, YouTube, Quora, Tumblr, Google AdWords, Google Analytics, Microsoft Excel, Client Servicing, Google Trends, and Business Development.
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