Amita Kheterpal
Senior Director of Product Management @Experian Consumer Services
Signup · Get unlimited contacts
WORK HISTORY
Senior Director of Product Management @Experian Consumer Services
San Francisco, CA, US
As Senior Director of Product Management at Experian Consumer Services, I lead the Financial Health domain, which includes Smart Money™ digital checking, Subscription Management, Bill Negotiation, and PFM Insights. I launched Smart Money™ from 0–1, helping users build credit by paying bills like rent and utilities. By integrating features like early paycheck access, no-fee ATMs, and Bill Pay with Experian’s credit, identity, and marketplace services, we’ve driven strong account openings, a 4× increase in logins, and 2× growth in indirect revenue.I scaled Subscription Cancellation and Bill Negotiation as key drivers of direct-to-consumer revenue, achieving 2× YoY upsell growth through a test-and-learn strategy. I own the product roadmap and collaborate with cross-functional teams across tech, design, operations, compliance, and marketing to deliver new features. I lead a team of seasoned product managers and was honored with the 2023 Excellence Award for Experian’s D2C division.Promoted to Senior Director in June 2024, I am now focused on identifying and developing new initiatives that address evolving consumer needs especially around key financial jobs like borrowing, saving, and managing spend through ongoing discovery, experimentation, and strategic partnerships.
EDUCATION
Indian Institute of Foreign Trade
Masters in International Business, International Business
Hans Raj College, University of Delhi
Bachelor of Science - BS, Physics
University of California, Davis - Graduate School of Management
Master of Business Administration - MBA
SKILLS
ABOUT AMITA KHETERPAL
I am a product executive with 20+ years of experience building financial products that embed seamlessly into people’s lives. I have launched and scaled solutions across P2P, C2B, B2C, and B2B—used by millions of consumers and driving measurable impact. At Experian, I lead the Financial Health domain, that includes Smart Money™ digital checking & high yield savings accounts, tools to manage debt, track spend, and save money by cancelling unwanted subscriptions and negotiating lower bills. Previously, I helped scale Zelle at a leading U.S. bank and built behavioral-based payment experiences for a digital-only challenger bank.My work has driven a 4× increase in engagement, 2× growth in revenue, and 95% QoQ upsell conversion. I am passionate about building energized, high-performing teams that thrive on curiosity, clarity, and execution. With six fintech patents and a growing interest in how Agentic AI can reshape financial services, I am excited about what’s next.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.