Amita Chauhan

Brand and Marketing Manager @Panacea Biotec

IN

Brand Manager, Panacea Biotec. P&L & Business Growth: Managing P&L, leading to improved gross margins and business growth for all the SKU’s in Food and Nutrition. Media Strategy & Buying: Developed and executed comprehensive media strategies, effectively negotiating and buying media to maximize ROI andbrand visibility across TV, print, radio and offline. Brand Strategy & Campaign Rollout: Spearheaded brand launches and marketing campaigns that drive market share and enhanced brand presence. Product Packaging Development: Leading packaging development across all SKUs, including NPDs, ensuring alignment with brand identity and market needs. Trade Promotions & POSM: Innovated trade promotions and developed high-impact POSM for retail execution, contributing to increased visibility and sales. Cross-Functional Collaboration: Collaborate with supply chain, finance, and creative teams to ensure timely project execution and successful SKU launches. Consumer & Market Research: Integrated key insights from consumer focus groups, AC Nielsen data analysis, and market research into actionable brand strategies for future launches. Digital Media & Communication: Managing end-to-end marketing communication in collaboration with external agency partners. Product Launch: Managing end to end launch of new product in baby hyegine, from marketing plan to planning execution and engaging of customer and consumer at different platforms

Institute Of Finance And International Management

MBA, Finance/Marketing