Amit Thanekar

About Amit Thanekar

With an extensive background spanning over 12 years in the digital marketing arena, I am a results-oriented Digital Marketing Strategist & Analyst, highly skilled at crafting high-impact campaigns that drive revenue growth and elevate brand visibility. Throughout my career, I have honed my expertise in spearheading development of high-performing digital sales channels, that surpassed $4M in revenue through the digital channel in 2023. I introduced fully automated, niche end-to-end digital sales process exclusively for Mastercard that seamlessly integrated Salesforce, Seismic, and Pardot. The strategic implementation of an automated opt-in system for clients eliminated manual interventions, streamlining the sales pitch process and driving an estimated incremental revenue of $6M+ annually.My proficiency in leveraging platforms such as Pardot, Salesforce, and LinkedIn Sales Navigator has been instrumental in promoting B2B products. By expertly employing a one-to-many sales structure, I have consistently propelled business growth and profitability to new heights.Harnessing the power of data, I utilized the proprietary tools to analyze historical consumer spending patterns. This invaluable market intelligence has empowered data-driven campaigns in a remarkable 20% boost in sales revenue within targeted categories.At the forefront of my success is the ability to translate marketing intelligence into actionable insights. By identifying and capitalizing on channel shifts in consumer spending, I have achieved a remarkable 30% improvement in ROI and have been instrumental in addressing key business inquiries with strategic precision.I have successfully executed targeted campaigns to engage non-users, expertly converting them into valuable customers. This strategic approach has led to a noteworthy 25% expansion of the customer base, making significant contributions to overall revenue growth.As a dynamic Senior Digital Marketing Strategist & Marketing Analyst, I thrive in the fast-paced and ever-evolving digital landscape. My keen eye for innovation, paired with a data-driven mindset, ensures that I deliver transformative results for organizations seeking to excel in their digital marketing endeavors.Let\'s connect to explore how I can help your brand’s growth and success through the power of strategic digital marketing. Together, we will forge a path to unprecedented achievements in the digital realm.

Experience

1. Client Business Leader - Digital

   Mastercard

   Aug 2021 — Present · NY, US

Education

• Illinois Institute of Technology

  Master of Science (MS), Marketing Analytics

  2016 — 2018