Amit Sood
Advocacy Manager @Brown-Forman
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WORK HISTORY
Advocacy Manager @Brown-Forman
Team leader of UK Brand Ambassador team at Brown-foreman. Brand lead for Woodford Reserve Bourbon.
EDUCATION
Wine & Spirit Education Trust
Level 2 award, Spirits
Wine & Spirit Education Trust
Educator , Level 1 wine, Level 1 and 2 spirits
Westminster Kingsway College
Diploma in Culinary Arts, Food and beverage
Wine & Spirit Education Trust
Level 2 award, Wines and spirits
SKILLS
ABOUT AMIT SOOD
A highly qualified and inspirational spirit and drinks professional with 28 years’ experience in the UK and international markets. Comprehensive experience in the field of on trade sales, brand advocacy, brand education, account management, team leadership and beverage consultancy and hospitality. Passionate about the world of premium and luxury spirits and sharing their compelling brand stories through brand advocacy and education programs that engage the on-trade and consumers, while ensuring that they add value and drive profitable commercial growth. Demonstrable experience in building brands in the on trade, management of ambassador teams, working cross functionally within sales and marketing teams, developing memorable activations, engaging experiences, designing sales capability programs, category training programs and internal training programs.
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