Amit Sinha

About Amit Sinha

Highly accomplished Banking and Business Development professional with 23 years of experience in the BFSI sector, specializing in branch banking, retail liabilities, and corporate banking. My expertise spans across P&L management, deposit growth, workforce leadership, and strategic expansion across urban and regional markets. I focus on building scalable operations, enhancing financial performance, and delivering measurable results in highly competitive environments.Currently, I serve as Head - Branch Banking & Affluent - Axis Bank Relationship for Axis Max Life Insurance, where I represent the entire portfolio of Life Insurance done through Axis Bank in Branch Banking & Affluent Segment managing over 700 Employees and SPs. Prior to this, as Head Projects (Retail Liabilities) at IDFC First Bank, I represented the Retail Liabilities portfolio across key initiatives. My role involved enhancing productivity across verticals, refining processes, and creating a superior customer experience while managing cost efficiency. Previously, I led IDFC First Bank’s Urban Branch Banking network as Country Head - Branch Banking overseeing 609 branches and employees, managing P&L, compliance, deposit growth, and retail and corporate banking assets.Throughout my professional journey, I have consistently expanded branch networks, scaled business operations, and driven performance across multiple regions. Starting as Regional Head in Gujarat & East, I progressed to Zonal Head overseeing Western regions, and ultimately Country Head - Branch Banking, reflecting my commitment to operational excellence and strategic growth.Significant Key Achievements Grew IDFC First Bank’s deposit book to 1.52 Lac Cr, including an 85k Cr increase over two years Managed and scaled up 609 branches with employees nationwide Successfully expanded NR, TASC & Corporate Salary verticals, establishing strong market presence Delivered best-in-class per-branch productivity, earning nationwide recognition Led branch expansion across Gujarat, East, and Western regions, driving growth and operational efficiency Strengthened workforce performance and operational controls across all branchesCore SkillsBranch Banking Management Retail Liabilities P&L Oversight Workforce Leadership Corporate Banking Strategic Planning Deposit GrowthI focus on leveraging my experience to enhance business performance, deliver sustainable growth, and strengthen financial operations.

Experience

1. Head - Branch Banking - Axis Relationship

   Axis Max Life Insurance Limited

   Jun 2025 — Present · Mumbai, IN

   In my role as Head – Branch Banking & Affluent - Axis Bank Relationship for Axis Max Life, I am driving initiatives to enhance Penetration on Insurance in the Branch Banking & Affluent segments through Employees & SPs. The key responsibilities include Senior Stakeholder Management across Distribution, Fee, Product & Channel Heads. Axis Bank is among one of the largest Bancassurance relationship in the country & the role requires owning up a very substantial part of the P&L delivery for the company along constant with Products & Process interventions to suit the needs of the consumer.

Education

• Birla Institute of Management and Technology

  PGDBM, Marketing and Finance

  2001 — 2003

Skills

• Business Development
• Wealth Management
• Relationship Management
• Business Strategy
• Business Relationship Management
• Management
• Retail Banking
• Investments
• Portfolio Management
• Banking
• Team Management
• Sales