Amit Sabherwal

About Amit Sabherwal

Visionary sales and distribution leader with 26 years of pioneering success across Telecom, FMCG, and Consumer Electronics. Proven expertise in building and scaling high-performance sales teams, managing 130+ distributors, overseeing outlets, and driving ₹24 Cr+ revenue per month. Passionate about redefining growth strategies by blending data-driven insights, agile execution, and collaborative leadership to unlock new market opportunities. Recognized for consistent national rankings, award wins, and contest leadership. Adept at strong cross-functional coordination across Distribution, Marketing, Training, and Customer Service. Eager to partner with an innovative organization to architect scalable business models that deliver sustained competitive advantage and transform industry landscapes.

Experience

1. Regional Sales Manager

   Transsion

   Jun 2024 — Present

   Drives Comprehensive Regional Sales Strategy - Leads sales and business operations for Itel and Tecno across three states, overseeing revenue generation across Feature Phones, sub-₹10K Smartphones, and Smart Gadget accessories, achieving a consistent monthly revenue of ₹24 Cr. Oversees High-Volume Multi-Tier Distribution Network- Manages a robust distribution ecosystem with 130+ distributors, ensuring product availability through FP outlets, smartphone outlets, and gadget points supported by four strategically located warehouses and seven regional marketing agencies. Manages a Cross-Functional Leadership Team - Heads a large cross-state sales force comprising 4 Branch Managers, 17 Area Sales Managers, 2 Marketing Managers, and 1 Training Manager, fostering a performance culture and building internal capabilities. Implements Market Penetration and Expansion Blueprints - Executes Distribution Blueprint across all towns with a population exceeding establishing infrastructure and outlet presence in line with DPL norms to strengthen rural and semi-urban market access. Enables Data-Led Sales Execution and Channel Health Audits - Conducts granular DSE-wise and model-wise secondary sales tracking, monthly distributor performance reviews under the CMM framework, and utilises digital tools to streamline reporting, monitor trends, and take corrective action. Champions Digital Transformation in Sales Processes - Deploys digital payment solutions for incentive disbursement (e.g, Paytm for DSE incentives), enabling real-time, transparent rewards and recognition systems such as the “ Warrior of Distribution (WOD) ” program to boost frontline engagement. Optimizes Regional Profitability and Sales E ciency - Enhances distribution profitability, increasing net margin from 16% to 21% in 2023, through improved route-to-market strategies, controlled attrition, and better resource alignment across territories.

Education

• University of Lucknow

  Bachelor's degree, Business/Commerce, General

  1996 — 1999