Amit Pawar

About Amit Pawar

I work at the intersection of brand, marketing, and revenue.Over 10 years in BFSI & NBFC, I’ve helped scale businesses by building demand engines that combine performance marketing, automation, and PAN-India brand execution resulting in ₹100+ Cr in revenue impact.My experience spans both digital and offline growth, with hands-on execution across:• Performance & growth marketing that directly impacts revenue• Full-funnel lead generation and conversion optimization• Marketing automation and CRM-led demand systems• ATL/BTL, OOH & hyperlocal brand building across 250+ locations• Affiliate and partner-driven acquisition• UI/UX and website optimization to improve conversion ratesI’ve led large-scale brand initiatives while also owning the numbers from reducing traditional media costs by 60–70%, to driving 20–30% sales uplift through branch-level branding and hyperlocal strategy.What differentiates my work is a strong focus on execution and outcomes not just planning. I care about how marketing shows up on the P&L, how brand translates into trust, and how systems convert demand into revenue.I’m interested in opportunities where brand and performance are treated as growth levers and where marketing is expected to deliver measurable business impact.

Experience

1. Marketing Manager

   Ambit Private Limited

   Mar 2022 — Present · Mumbai, IN

   Delivered ₹100+ Cr in loan disbursement through integrated performance marketing and offline growth initiatives• Built full-funnel demand systems across digital + field marketing to improve lead quality and conversion• Led Salesforce-based marketing automation to improve lead connectivity, nurturing, and document turnaround• Launched redesigned website with conversion-focused UI/UX, improving lead capture and funnel efficiency• Owned PAN-India OOH and hyperlocal branding across 250+ branches, strengthening regional brand visibility• Scaled affiliate and partner channels to diversify and improve lead acquisition quality• Implemented chatbot automation for loan servicing and customer queries, improving response time and CX• Built real-time performance dashboards to track ROAS, funnel health, and revenue contribution• Drove national brand campaigns and high-impact offline activations to support business growth• Partnered closely with call center and sales teams to improve lead qualification and conversion rates

Education

• Mumbai Educational Trust, MET League of Colleges

  Master of Business Administration (MBA), Marketing

  2015 — 2017