Amit Pathak
Marketing | Advertising | Brand Management | Marketing Communication ATL | BTL | Digital and Account Management | Over 12 years of Experience
- Role
- Marketing Manager at Vlcc Healthcare Ltd
- Location
- Ghaziabad, IN
- LinkedIn followers
- 500 followers
About Amit Pathak
I, Amit Pathak, have strong exposure in building business value proposition by aligning…
Experience
Marketing Manager
Jan 2019 — Present · Delhi, IN
Developed and Implemented numerous lead generation and CRM strategies to drive organic inquiries. Designed, built and maintained social media presence mainly on Facebook and Instagram. Advised change in marketing strategies by tracking, analyzing and reporting on leads performance to the Business Head. Achieved customer delight and high standards of customer satisfaction, ensure smooth functioning of the call centre with the accountability of training and mentoring teams to improve on performance and capabilities. Conducted detailed market study to analyze the latest market trends and tracked competitor activities and provided valuable inputs for fine tuning the selling and the marketing strategies. Created sustainable and creative advertising plans and facilitated leadership support for key clientele, drafting core communications and collateral materials, monitoring media and implementing PR programs as required. Enabled accurate and appropriate inputs to projects to deliver digital product requirements by utilizing internal and external resources as necessary to execute the digital road map. Drove digital reputation, prepared campaign analysis report and sent it to client to obtain approvals whilst maintaining effective relations. Exceeded revenue objectives while continually creating opportunities for revenue generation in a professional manner and achieving assigned targets by maintaining a quality business relationship. Cultivated exceptional relationships through solutions-based selling and delivered value added services by networking with prestigious clients located across regions and established long standing associations with them. Made vital efforts in maximizing effectiveness and team productivity; analyzed and understood business requirements, customer-value maximization while promoting new products, business and revenue streams.
Education
Jagan Institute Of Management Studies(JIMS Rohini)
Bachelors in Mass Communications, Public Relations, Advertising, and Applied Communication
2003 — 2006
Bhartiya Vidya Bhawan
Diploma in Public Relations & Advertising, Mass Communication/Media Studies
2007 — 2008
Skills
- Brand Management
- Digital Marketing
- Internal Communications
- Corporate Communications
- Marketing
- Client Servicing
- Integrated Marketing
- Corporate Events
- Advertising
- Promotional/Strategic Planning
- Business Communications
- Internal & External Communications
- Employee Engagement
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