Amit Shah
Associate Principal - Commercial Strategy & Consumer Insight | Strategy Consulting | Building at the Intersection of Health, Wellness & AI
- Role
- Associate Principal at IQVIA
- Location
- Jersey City, NJ, US
- LinkedIn followers
- 500 followers
About Amit Shah
Strategy consultant with 10+ years of experience helping organizations understand how people make decisions about their health, lifestyle, and behavior — and how to design strategy around that. My work spans commercial strategy, consumer and patient research, behavioral analytics, and digital health. I\'ve advised some of the largest health and pharma companies on launch strategy, lifecycle management, and growth, with a particular focus on what actually drives sustained engagement and behavior change. Beyond work, I\'m deeply interested in the intersection of consumer wellness, fitness, and how technology and AI are reshaping how people engage with their own health. Always happy to connect with people thinking about commercial strategy, consumer behavior, digital health, or the future of wellness.
Experience
Associate Principal
Apr 2025 — Present
Leading commercial strategy engagements for top pharma and health clients, focused on consumer behavior, patient decision-making, and go-to-market strategy. Advising leadership on launch strategy, lifecycle management, and digital health interventions. Directing cross-functional teams across concurrent engagements and shaping new business through innovative solutions
Education
Questrom School of Business, Boston University
Master of Science - MS, Digital Innovation
2018 — 2020
Questrom School of Business, Boston University
Master of Business Administration - MBA
2018 — 2020
Dwarkadas J. Sanghvi College of Engineering
Bachelor of Engineering (BE), Electrical and Electronics Engineering
2009 — 2013
Skills
- Business Development
- Digital Marketing
- Quantitative Research
- Marketing Research
- Statistical Data Analysis
- Team Management
- Research
- Google Adwords
- Marketing Strategy
- Analytics
- Market Research
- Microsoft Office
- Marketing Communications
- Competitive Analysis
- Segmentation
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