Amit Kumar

About Amit Kumar

I transform go-to-market engines into category-defining revenue machines. More than 20 years in leading product marketing, enterprise GTM, field marketing, and demand generation across North America, EMEA, and APAC, I\'ve built a track record of translating complex products into buyer-led narratives that drive measurable revenue impact.I partner with Product, Sales, and Executive leadership to architect end-to-end GTM strategies that align positioning, messaging, enablement, and demand generation toward shared growth outcomes. I specialize in:Enterprise GenAI GTM: Positioning AI-powered platforms for risk-averse enterprise buyers (CIO, IT Ops, CFO). Translated complex GenAI ITSM capabilities into $100M+ qualified pipelines across Fortune 500 accounts.Field Marketing at Scale: Built sales enablement infrastructure enabling global sellers with clear positioning frameworks, AI battlecards, executive pitch decks, and buyer journey playbooks. Measurable improvements in deal quality, win rates, and sales-cycle velocity.Product Marketing Leadership: Led vertical GTM strategies (Life Sciences, Media & Entertainment) for Fortune 500 accounts (Disney, Paramount, Warner Bros, J&J, Siemens). Drove CXO-level positioning, buyer persona research, competitive differentiation, and win/loss intelligence.Demand Generation & ABM: Designed full-funnel campaigns (content, email, paid digital, events, webinars) that generated 38 enterprise MQLs directly tied to strategic pursuits. Managed $500K+ GTM budgets with 100% on-time execution and measurable pipeline contribution.Market & Competitive Strategy: Built buyer research, persona development, decision-journey mapping, and competitive win/loss programs that informed product roadmap prioritization and $30M+ investment allocation decisions.MY LEADERSHIP APPROACH:I operate at the intersection of business transformation, marketing operations, and data-driven decision-making. I\'m known for— Strategic clarity on market positioning and buyer narratives— Operational rigor in campaign execution and KPI accountability— People leadership and cross-functional team alignment— Translating market research into actionable go-to-market frameworks— Building confidence in enterprise buying cycles through evidence-based positioning— Balancing strategic vision with execution disciplineLet\'s connect if you\'re building category-defining markets, scaling enterprise GTM, or transforming go-to-market engines. Open to thoughtful conversations about growth, positioning, and leadership.

Experience

1. Associate General Manager- Business Marketing (Genai Gtm)

   HCLTech

   Jun 2024 — Present · Noida, IN

   Strategic Leadership & Vision• Develop and lead marketing strategies on AI/GenAI products focused on growth targets• Positioning of brand, message, and differentiation for competitive leadership in the industry• Cross collaboration with Product, Sales and Engineering teams to maintain cohesion in messaging and branding of productsGo-to-Market Strategy & Execution• Own and execute go-to-market plans including product launch and cross-functional coordination efforts• Lead product marketing functions that will emphasize benefits of AI/GenAI, including unique selling points in the solutionsContent & Thought Leadership• Content strategies to establish the brand as a thought leader in AI/GenAI.• Influencer and media partnerships to boost brand credibility and reach.

Education

• School of Convergence

  Post Graduate Diploma in Content Creation & Management, New Media

  2004 — 2006

• AISSCE - Nazareth Academy

  Class XIIth, Physics

  1999 — 1999

• XLRI Delhi-NCR

  Executive MBA, Strategy and Leadership

• AISSE - Nazareth Academy

  Class Xth, Science

  1997 — 1997

Skills

• Social Media Marketing
• New Media
• Digital Media
• Digital Marketing Experience
• Media Relations
• Entertainment
• Film
• Video Production
• Video Visualization & Conceptualization | Scripting | Voice Over |Post-Productio
• Social Media
• Marketing Communications
• Broadcast
• Digital Marketing
• Broadcasting
• Advertising
• Corporate Communications
• Video