Amit Kumar
Media Buyer & Adops Manager @Merkle
Signup · Get unlimited contacts
WORK HISTORY
Media Buyer & Adops Manager @Merkle
Streamlined Ad Ops and buying process resulting in a 30% reduction in time spent on campaign set-ups. Developed and implemented go-to-market ad product strategies. Managing, traffic ad campaigns, optimizing and pacing on GAM, Teads, Basis, DV360 and Newsletter Pushing audience segments from DMP/CDP (Liveramp, Lytics) to DSPs. Monitoring and optimizing a large variety of goal metrics such as CPA, CTR & CVR. Upskilling team members about new media trends.
EDUCATION
Saint Giri International School
IP University, Commerce
DoubleClick
Digital Marketing
St. Giri International School
GGSC, Commerce
ABOUT AMIT KUMAR
Years of experience in Online Web Industry, Specialized in Online Ad Publishing and Analytics. Published Display and Mobile campaigns through various Ad servers.* Has good work exposure through Ad Agencies, Adnetworks and publishers* Worked on different cost models CPM, CPC, CPI, CPA, CPV, CPQ and CPCV.* Specialized in, Has Offers, Cake, Affise, DFP, DBM, DCM, Turn, Pocket Math, Media Math, Appnexus, Afflift, The Trade Desk, DataXU, ADSKOM(DMP), Taboola, Adwords, Facebook ( Power Editor ).As a digital Marketing professional,I co-Ordinate the live Ideas, Interact with advertisers & affiliates personnel, Agencies, Internal Stake Holders and external stake holders to ensure Ad operations Cycle Operations are perform at its best.Specialties: Online Media/Internet Marketing in CPM, CPC, CPA, CPL, B2B/B2C, Lead Generation, Campaign Management and Mobile Advertising.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.