Amit Khare
Director - Marketing Technology @National Football League (NFL)
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WORK HISTORY
Director - Marketing Technology @National Football League (NFL)
US
EDUCATION
RCET, Bhilai (C.G.)
Bachelor of Engineering (B.E.), Information Technology
SKILLS
ABOUT AMIT KHARE
Senior Solution Architect with over 8+ years of leadership experience in designing innovative Digital Marketing solution for Travel & Hospitality (in particular Airlines), Manufacturing (Automotive, Consumer & Food Goods) and Baking & Finance sector clients. Overall 16+ Years of IT experience in analysis, design, development, testing and implementation of various marketing automation project and web based application. Adept in Adobe Marketing Cloud (specially Adobe Campaign and Audience Manager), Aprimo (marketing resource management), information management and application development with a single minded passion in building effective and meaningful digital marketing solutions for my customers. Proven mentor and trainer with expertise in digital marketing tools and with cross-functional teams to drive shared vision and foster culture of excellence.Opted TOGAF principles to mature processes in architecture design and management. Managed an enterprise architect team, engaged in maturing application and the design of digital transformation for all customer experience platforms. Great experience working with: • Enterprise Architect team to define the architecture principles, policies, standards at enterprise level. • Business stakeholders to define the business motivation model (Vision, drivers, goals and objectives), to identify the organization structure and units involved for the digital marketing program and to capture the business processes and services required for digital marketing program.• Multiple Architect teams to define information maps, data definition, conceptual to physical data models, application architecture, infrastructure, information and data security on Marketing cloud.• Operational and Support team to define the support and operational process for ongoing platform maintenance activities. Documented and delivered all TOGAF artifacts like RAW, SAW, ARS, ADD, HLD and attained approvals from Architecture Review Board for GO-LIVE.
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