Amit Gupta

About Amit Gupta

SEO professional with 4+ years of experience in Technical SEO, On-Page SEO, and organic growth strategy across BFSI, fintech, ecommerce, and job portal industries.Specialize in solving complex technical SEO challenges for large-scale websites, improving crawlability, indexation, and search visibility.Over the years, worked on various platforms handling millions of URLs, focusing on building scalable SEO solutions that drive measurable business impact.Managed: Axis MF, ICICI Direct, foundit.in, foundit.my, foundit.sg, foundit.com.ph, My Plan & , Green Place to Work.Worked on: Fibe, ABSLI, iGear World, Bajaj Securities, Share India, Astha Trade, IIFL Securities & Various Pitch PPTs.Key Higlights:Increased organic sessions by 100%(400K to 800K) for a securities brand within two quarters.Successfully met performance projections and earned quarterly bonuses for two consecutive quarters for a securities client.Reduced 404 errors by 80%(1M to 200K URLs) and 5xx server errors by 70%(25K to 7.5K URLs daily) for a job portal within two quarters.Expanded Top 5 keyword universe from 71K to 1.29M keywords for a job portal within one quarter.Improved organic traffic by 63% for an Asset Management Company over four quarters through technical and on-page SEO improvements.Increased organic clicks by 73%(600K to 1.16M) within two quarters, resulting in performance bonus.Achieved highest Google Discover performance in 16 months, generating 200K clicks and 1M impressions.Improved crawling and indexing efficiency by 700% by resolving long-standing technical SEO issues including infrastructure-level fixes.Selected to collaborate with Prabhakar Tiwari to develop Standard Operating Procedures (SOPs) for the entire DigiXpressions department (SEO, PPC, Affiliate, Influencer Marketing).Awarded Best Performance Award (2025) as SEO Account Manager.Delivered strong SEO growth for the India job portal, leading to expansion of responsibilities for international domains (.sg.ph.my).Within 6 months of joining as a trainee, began direct communication with the client for a securities domain, resolving SEO issues and building strong leadership trust.Contributed to a major website migration for a securities domain, identifying critical technical SEO issues and ensuring smooth transition.Successfully managed SEO migration for an eCommerce domain, minimizing ranking and traffic loss during transition.

Experience

1. Search Engine Optimization Manager

   DigiXpressions Media Pvt. Ltd.

   Oct 2025 — Present

Education

• Indian Navy

  National Defence Academy

• SIES College of Arts, Science & Commerce SION(W)

  Bachelor's degree of information technology , Computer/Information Technology

• AES junior college

  Science